Genesis G90 Makes North American Debut at Detroit Auto Show
Hyundai’s Genesis brand unveiled the 2017 G90 luxury saloon in Detroit, introducing two petrol engines, advanced safety tech and a spacious, high-spec interior.
Genesis introduced its flagship G90 luxury saloon to North America at the 2016 Detroit Auto Show, marking the brand’s formal entry into the US premium segment. The 2017 G90, developed under Hyundai’s new Genesis marque, targets established German and Japanese rivals with a focus on technology, comfort and safety.
Engines and transmission options
Buyers can choose between a twin-turbocharged 3.3-litre V6 producing 365hp and a naturally aspirated 5.0-litre V8 with 420hp. Both engines are paired with an eight-speed automatic gearbox designed for improved efficiency and reduced internal losses. The powertrains use electric thermostats and variable valve timing to balance performance and fuel economy. At launch, both engines are petrol only, with no diesel or hybrid option announced for North America.
Interior and technology focus
The G90’s cabin is designed to compete directly with established luxury saloons, featuring Nappa leather upholstery, genuine wood trim and aluminium speaker grilles from Lexicon. A longer wheelbase adds rear legroom and headroom, aiming to attract buyers who prioritise comfort and space. The dashboard and controls are finished to a high standard, with an emphasis on tactile quality and usability.
Safety and driver assistance systems
Genesis equips the G90 with the Smart Sense safety suite. This includes automatic emergency braking with pedestrian detection, adaptive cruise control with stop/start, blind spot monitoring and lane keep assist. These features aim to position the G90 as a technologically advanced alternative to traditional luxury saloons.
Design and market ambitions
Styled by the Prestige Design Group, the G90 debuts the Genesis “Athletic Elegance” design language. The prominent Crest grille, full-LED lighting and distinct rear signature aim to establish a recognisable identity for the new brand. Genesis expects the G90 to serve as the flagship for its US line-up, ahead of the G80 and future models. For more on the G80, seeGenesis details 2017 G80 for US market with V6 and V8 options.
