Dodge Adds Brass Monkey and Anodized Platinum Packs to 2016 Durango
Dodge introduces two new appearance packages for the 2016 Durango, Brass Monkey for Limited and Anodized Platinum for Citadel, offering buyers expanded customisation options from early 2016.
Dodge has announced two new appearance packages for the 2016 Durango, aiming to capitalise on the SUV’s strongest delivery rates in nearly a decade. The Brass Monkey package is now available on the Durango Limited, while the Citadel trim receives the Anodized Platinum pack. Both options are open for dealer orders immediately, with deliveries scheduled to begin in the second quarter of 2016.
Dodge Durango Adds Two New Appearance Packs for 2016
Brass Monkey and Anodized Platinum: What They Add
The Brass Monkey package, priced at $995, gives the Durango Limited a gloss black grille, additional body-colour trim, and a set of 20-inch aluminium wheels finished in Burnished Bronze. This option is aimed at buyers seeking a more assertive look without stepping up to a full performance model.
For those choosing the top-spec Citadel, the Anodized Platinum package adds a series of platinum-finish details for $1,095. These include the grille, door handles, and mirror caps, along with 20-inch Satin Carbon aluminium wheels. Dodge describes the look as “even more polished,” targeting buyers who want a premium finish without mechanical upgrades.
Both appearance packs focus solely on exterior styling, with no changes to the Durango’s powertrain or suspension. They are designed to offer more personalisation options for buyers who want their SUV to stand out, but do not require additional performance or technology features.
No Mechanical Changes
Powertrain and Ordering Details
Both the Limited and Citadel versions retain the familiar 3.6-litre V6 engine, producing up to 295 horsepower and 260 lb-ft of torque. The eight-speed automatic transmission and optional all-wheel drive remain unchanged. These appearance packages are intended purely for customisation, not performance enhancement.
Dealers began taking orders for both the Brass Monkey and Anodized Platinum packs in early 2016. Deliveries are expected to start in the second quarter of the year. Dodge expects these refreshed styling options to help sustain the Durango’s recent sales momentum, which has reached its highest level in nearly a decade. The brand is using these updates to maintain interest in the model as the SUV segment continues to grow in popularity.
Durango’s Position in the 2016 SUV Market
The Durango’s new appearance options arrive as several rivals update their own SUV line-ups for 2016. Dodge’s approach focuses on personalisation rather than mechanical changes, reflecting broader trends where visual differentiation can help maintain showroom interest between major model updates. This strategy allows Dodge to offer fresh choices to buyers without the need for a full redesign.
With competitors like Ford, Chevrolet, and Toyota also updating their SUVs for 2016, the Durango’s new packages aim to keep it competitive in a crowded marketplace. The focus on exterior upgrades is in line with customer demand for more customisation and distinctive styling, especially as more buyers look for ways to personalise their vehicles. The introduction of these packs highlights Dodge’s intent to respond to market trends and maintain the Durango’s relevance among family SUVs.
By offering these appearance-focused packages, Dodge is providing buyers with more ways to tailor the Durango to their tastes, helping the model remain attractive as the SUV market continues to evolve.
