2016 Scion iA and iM Pricing Announced for US Market
Scion has confirmed US pricing for the 2016 iA saloon and iM hatchback, with both models positioned as value-focused entries targeting younger buyers.
Scion has released official US pricing for its 2016 iA saloon and iM hatchback, confirming the iA will start at $15,700 and the iM at $18,460. Both models are positioned to attract younger buyers with a combination of aggressive pricing and a high level of standard equipment.
Overview of 2016 Scion iA and iM Pricing
| Model | Base Price (US) | Engine | Transmission Options | Key Standard Features |
|---|---|---|---|---|
| Scion iA | $15,700 | 1.5-litre 4-cyl, 106hp | 6-speed manual or 6-speed automatic | 7-inch touchscreen, push-button start, keyless entry, rearview camera |
| Scion iM | $18,460 | 1.8-litre 4-cyl, 137hp | 6-speed manual or CVT | 4.2-inch display, dual-zone climate, Pioneer audio, leather steering wheel, rearview camera |
Scion iA: Mazda2 Roots and Standard Kit
The Scion iA, effectively a rebadged Mazda2 saloon, brings a 1.5-litre four-cylinder engine producing 106hp. Buyers can choose between a six-speed manual or a six-speed automatic gearbox. Standard features include a 7-inch touchscreen infotainment system, push-button start, keyless entry, tilt and telescopic steering wheel, split folding rear seats and a reversing camera. With the automatic transmission, official figures put fuel economy at 33mpg city, 42mpg highway and 37mpg combined, making it one of the more efficient options in its class for the US market.
Scion iM: Toyota Auris Hatch for the US
The iM hatchback is derived from the Toyota Auris, reworked for US buyers. It comes with a 1.8-litre four-cylinder engine delivering 137hp, with a choice between a six-speed manual or a CVT automatic. Standard equipment is extensive for the segment, including a 4.2-inch colour multi-information display, dual-zone climate control, a 7-inch Pioneer audio system, reversing camera, leather-trimmed steering wheel and split folding rear seats. The iM’s pricing and equipment place it in direct competition with compact hatches like the Hyundai Elantra GT and Ford Focus.
Market Position and Brand Context
Scion’s strategy with the iA and iM is to offer well-equipped entry-level models at prices that undercut many rivals. Both cars are aimed at first-time buyers and those seeking value without sacrificing features. The iA and iM join a segment crowded with established competition, but their standard equipment and Toyota-backed reliability are expected to be key selling points.
