Fiat SpA Renamed FCA Italy SpA After Chrysler Becomes FCA US
Fiat Group Automobiles SpA has officially changed its name to FCA Italy SpA, mirroring Chrysler's earlier rebranding to FCA US as part of Fiat Chrysler Automobiles' global restructuring.
Fiat Group Automobiles SpA has been renamed FCA Italy SpA, following the earlier rebranding of Chrysler Group LLC to FCA US. The move, announced in December 2014, aligns the Italian and American arms under the Fiat Chrysler Automobiles (FCA) umbrella, reflecting the group's push for a unified global identity.
The change follows the merger of Fiat and Chrysler, which created Fiat Chrysler Automobiles NV. Chrysler's transition to FCA US came first, and the Italian operations have now mirrored this by dropping the Fiat name in favour of FCA Italy SpA. The new naming structure is intended to present a more neutral, international image for the group, distancing the company from its national origins as it seeks to compete globally.
FCA NV is now the parent company for both FCA US and FCA Italy, with its legal headquarters in the Netherlands, tax domicile in the UK, and shares listed in both New York and Milan. This structure was established as part of a broader strategy to streamline operations and appeal to global investors and customers. The rebranding of both Chrysler and Fiat operations under the FCA banner is a visible part of this strategy.
Brands and operations under FCA Italy SpA
FCA Italy SpA is responsible for the group's activities in Europe, the Middle East and Africa (EMEA), covering the Abarth, Alfa Romeo, Fiat, Fiat Professional (light commercial vehicles), Jeep and Lancia brands. Despite the name change, FCA stated there would be no immediate management changes. Alfredo Altavilla continued as chief operating officer for the EMEA region at the time of the rebranding.
- Abarth: performance models and tuning
- Alfa Romeo: premium and sporty vehicles
- Fiat: mass-market cars and city cars
- Fiat Professional: commercial vans and LCVs
- Jeep: SUVs and off-road vehicles
- Lancia: primarily Italian market, limited range
Global ambitions and corporate structure
Fiat Chrysler Automobiles NV was formed to create a single, globally competitive group. The company’s leadership wanted to move beyond the national associations of Fiat and Chrysler, instead focusing on a unified brand presence. The FCA name now appears on all corporate communications and official documents for both US and Italian operations.
The rebranding did not affect the day-to-day operations of the brands under FCA Italy SpA, but it marked a clear step in the group's internationalisation. The company’s structure, registered in the Netherlands, headquartered in the UK and traded in the US and Italy, highlights its focus on global reach rather than national identity. For more on FCA’s global strategy and product plans, see FCA Targets Doubling Chrysler Line-up by 2018 in Ambitious Plan.
