Honda unveils Concept C and Concept S at Beijing Motor Show
Honda revealed two new concept cars at the 2012 Beijing Motor Show, previewing a China-focused saloon and a global hybrid MPV, both with production intent.
Honda introduced two new concept vehicles at the 2012 Beijing Motor Show, signalling its plans for both the Chinese market and emerging global segments. The Concept C, a saloon designed specifically for China, and the Concept S, a hybrid MPV aimed at global markets, were both shown in near-production form.
The Concept C, with its angular lines and prominent grille, draws inspiration from the Chinese dragon. Honda stated that the name stands for “cool, challenge and China”, underlining its intent to capture local tastes. The car was developed through collaboration between Honda’s Japanese and Chinese design teams. According to Honda, the production version will be manufactured in China and is scheduled to launch in 2013.
While Honda did not release technical specifications for the Concept C, the model is positioned as a low-cost saloon to compete in China’s volume car market. Its styling marks a departure from Honda’s recent conservative designs, with sharp creases and a bold front end intended to appeal to younger Chinese buyers.
Concept S: hybrid MPV for global markets
The Concept S, described by Honda as a global compact car, is a compact MPV with a hybrid powertrain. Honda confirmed that the production version will initially target emerging markets before reaching other regions. The company did not provide details on the hybrid system or performance figures at the show.
The Concept S features a one-box silhouette and a spacious cabin, with design language intended to signal efficiency and practicality. Honda’s announcement positions the S as a family-oriented vehicle, with the hybrid system expected to deliver improved fuel economy compared to conventional MPVs in the segment.
Production and market plans
Honda’s plan is to bring the Concept C to Chinese showrooms in 2013, with local production and sales through its joint ventures. The Concept S is set to launch first in China before being rolled out to other emerging markets, reflecting Honda’s strategy to address growing demand for hybrids and compact people carriers outside its traditional strongholds.
- Concept C: China-only saloon, production from 2013
- Concept S: Global hybrid MPV, production to start in China
Further details on powertrains, equipment and pricing for both concepts are expected closer to their respective production launches. The Beijing debut comes as global manufacturers increasingly tailor models to local tastes and regulations, particularly in China’s fast-growing market.
