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BMW GINA Concept Returns to Spotlight at Atlanta Exhibition

BMW's shape-shifting GINA Light Visionary Model, first revealed in 2008, is set to be displayed at the High Museum of Art in Atlanta as part of a design showcase.

By Steve James Updated
BMW GINA Light Visionary Model concept car
BMW GINA Light Visionary Model concept car Biso / CC BY 3.0

BMW’s GINA Light Visionary Model, the concept car known for its flexible fabric skin and morphing bodywork, is being brought out of storage for public display at the High Museum of Art in Atlanta. The car will feature in the “Dream Cars: Innovative Design, Visionary Ideas” exhibition, running from 21 May to 7 September 2014.

GINA, short for Geometry and Functions In ‘N’ Adaptions, was BMW’s answer to the question of what happens when a car’s body is no longer fixed in steel or aluminium panels. Instead, the GINA uses a polyurethane-coated Spandex fabric stretched over a frame of aluminium wire and flexible carbon struts. This design allows the car’s shape to change at the push of a button, with electric and hydraulic actuators moving parts of the frame beneath the skin.

The result is a car that can alter its appearance in real time. Headlights and other features remain hidden until needed, emerging as the fabric peels back or shifts. The taillights shine through the translucent material. Even the doors open unconventionally, pivoting upwards rather than swinging out. The interior continues the experimental approach: when parked, the steering wheel and instruments retract to ease entry, returning to position when the start button is pressed.

A design experiment ahead of its time

BMW began work on GINA in 2001, but kept it under wraps until its public unveiling in 2008. The concept was never intended for production. Instead, it was a rolling laboratory for exploring new materials and design freedoms, challenging the conventions of car construction. While the GINA’s shape-shifting skin has not made its way into mainstream BMW models, elements of its thinking, such as lightweight construction and adaptable design, have influenced later concepts and production cars.

Showcasing at the High Museum of Art

The High Museum of Art’s “Dream Cars” exhibition brings together a selection of the world’s most striking concept vehicles. For BMW, GINA’s inclusion is a chance to revisit a project that pushed the boundaries of automotive design. Visitors will be able to see the GINA up close, examining how the fabric skin stretches and adapts to the car’s underlying structure. The exhibition runs from late May to early September 2014, offering a rare opportunity to view the one-off model outside BMW’s own museum.

GINA’s reappearance in Atlanta highlights the enduring appeal of radical design studies. While its morphing bodywork remains a one-off experiment, the concept’s influence can be traced in BMW’s continuing interest in new materials and adaptable architectures. For those interested in the evolution of car design, the GINA remains a striking reminder of what happens when engineers and designers are given free rein.

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