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BMW and Shell reveal Oasis concept for future hydrogen stations

BMW’s Designworks studio and Shell have unveiled the Oasis concept, a vision for hydrogen refuelling stations focused on user experience and intuitive design.

By Editorial Desk Updated
Sleek white car parked beside a minimalist charging station, with organic beige architecture and soft daylight in the background
Illustration

BMW’s Designworks studio has partnered with Shell to present the Oasis concept, a design study that rethinks the hydrogen refuelling station. The project, unveiled in 2017, aims to improve both the look and usability of hydrogen dispensers as carmakers continue to explore fuel cell technology.

Unlike the H- and L-shaped dispensers found at today’s hydrogen stations, the Oasis concept uses a single I-shaped pillar as its focal point. All mechanical components are hidden from view, giving the dispenser a cleaner appearance. The design incorporates a light guidance system and a digital information screen, intended to make the refuelling process more straightforward for drivers new to hydrogen vehicles.

A redesigned nozzle and a new pick-up and mounting system are also part of the concept, with the aim of making the process highly intuitive. BMW and Shell say the design draws inspiration from nature, seeking to create a more inviting environment for users while addressing the practical challenges of hydrogen refuelling.

Hydrogen ambitions and industry context

BMW has yet to launch a series production hydrogen fuel cell vehicle, unlike Toyota, Hyundai or Honda. However, the company has a long-standing research programme in the area. The Oasis concept reflects BMW’s view that the infrastructure must evolve alongside the cars themselves if hydrogen is to become a viable alternative to petrol, diesel or battery-electric vehicles.

Shell’s involvement signals continued interest from major energy suppliers in supporting hydrogen as a transport fuel. The company’s hydrogen general manager, Oliver Bishop, has said that better dispenser design could help make hydrogen a more attractive option for drivers. This comes as other manufacturers, such as Toyota and Hyundai, have already introduced fuel cell vehicles to market, but widespread adoption remains limited by infrastructure and cost.

Design and usability features

  • I-shaped pillar replaces traditional dispenser shapes
  • All mechanical parts are concealed
  • Light guidance system directs users
  • Digital information screen provides instructions
  • Streamlined nozzle with intuitive pick-up and mounting system

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