D3 Unveils Subtle Tuning Package for 2013 Cadillac ATS
US-based tuner D3 has introduced a styling and suspension upgrade kit for the Cadillac ATS, targeting buyers after a sharper look and more focused handling.
D3, the California-based Cadillac tuner, has revealed its latest upgrade package for the 2013 ATS. The kit brings a mix of visual enhancements and chassis tweaks to the compact luxury saloon, which Cadillac pitched directly against established rivals from BMW, Audi and Mercedes-Benz.
The exterior changes focus on giving the ATS a more assertive presence without straying into ostentation. D3's kit swaps the standard grille for a blacked-out version, adds side skirts, and fits a revised front bumper. At the rear, a subtle deck-lid spoiler and a roof spoiler are included. Customers can also specify a selection of aftermarket alloy wheels to complete the look.
Suspension and Intake Upgrades
Beyond the bodywork, D3 offers a choice of 'Street' or 'Competition' lowering springs for the ATS, as well as a full coil-over suspension system for buyers wanting more control over ride height and handling. The package also includes a new air intake system, but D3 has not released any figures for increased power or torque. The modifications are aimed at sharper dynamics and a more purposeful stance rather than outright performance gains.
ATS Engine Range Unchanged
The D3 package leaves the ATS's standard engine line-up untouched. For 2013, buyers could choose between a 2.0-litre turbocharged four-cylinder producing 270hp and 260lb ft, a 2.5-litre naturally aspirated four-cylinder with 200hp and 188lb ft, or a 3.6-litre V6 rated at 318hp and 267lb ft. All engines drive the rear wheels as standard, with all-wheel drive available on the 2.0-litre and V6 models.
With pricing for the standard ATS starting at $33,990 and rising to $41,090 for the V6, the D3 kit is aimed at buyers looking to personalise their cars without the expense or commitment of a full performance conversion. The focus is on sharper looks and handling, rather than chasing headline power figures.
Positioning Against European Rivals
The ATS was Cadillac's answer to the BMW 3-Series, Audi A4 and Mercedes-Benz C-Class. D3's upgrades target owners wanting to stand out among the German-dominated compact executive saloon segment, while retaining the underlying character and drivability of the standard car. For more on the ATS's role in Cadillac's line-up, see Cadillac ATS Named Esquire Car of the Year for 2012
D3 has not announced UK or European availability for its ATS package, and the company’s focus remains on the US market where the ATS is most commonly found. No further technical details or pricing for the upgrade kit were released at the time of unveiling.
