Chevrolet to Launch 13 New or Updated Models in 2013
Chevrolet is preparing a major product push for 2013, with 13 new or refreshed models set for launch, including the all-new Silverado, Impala and Spark EV.
Chevrolet is set for a busy 2013 with plans to introduce 13 new or significantly updated models across its US line-up. The company announced the product offensive during a media briefing, outlining a strategy that covers pickups, SUVs, saloons and alternative powertrains.
The 2014 Silverado pickup leads the charge, joined by the updated Silverado HD, new Tahoe and Suburban SUVs, and the 2014 Impala saloon. The product plan also covers the Spark battery-electric vehicle, a Cruze diesel, and a refreshed Traverse SUV. Chevrolet will also update the Sonic with a new RS version, offer a revised Equinox with a V6 engine, and introduce the 2014 SS performance saloon. According to Chevrolet, at least two of these launches will be unexpected additions to the range.
Model launches for 2013
- 2014 Silverado pickup (all-new)
- 2014 Silverado HD pickup
- 2014 Impala saloon (all-new)
- 2014 SS performance saloon
- 2014 Tahoe SUV (all-new)
- 2014 Suburban SUV (all-new)
- 2013 Cruze diesel
- Spark battery-electric vehicle
- 2013 Traverse SUV (refreshed)
- 2013 Sonic RS
- 2013 Equinox with new V6 engine
Chevrolet's push comes as the brand seeks to build on strong sales of the Cruze, Sonic and Spark. Through September 2012, Chevrolet reported US sales of 1.42 million vehicles, up nearly 5% year-on-year. Global sales rose 11% over the same period. The company is targeting further volume growth with its latest Malibu, which recently reached showrooms in 2.5-litre Ecotec form. Chevrolet is backing the Malibu with a high-profile advertising campaign tied to major US sports broadcasts.
Focus on variety and technology
The 2013 line-up reflects Chevrolet’s intent to cover a wide range of segments. The battery-electric Spark will join the line-up as Chevrolet’s answer to growing demand for city EVs. The Cruze diesel marks the brand’s move to offer a higher-efficiency variant in the compact segment, following increased interest in diesel models in the US market. Meanwhile, the new Impala and SS saloons are aimed at buyers seeking larger, more traditional American cars, while the updated SUVs and pickups target Chevrolet’s core market.
Chevrolet’s strategy mirrors broader industry trends, with rivals such as Volkswagen and Daimler also planning extensive product launches to drive sales. For more on large-scale model rollouts, see Volkswagen Plans 60 New and Upgraded Models to Counter European Decline.
Implications for dealers and buyers
Dealers can expect a busy year as the new models arrive, with Chevrolet aiming to boost showroom traffic and expand its appeal to a broader customer base. Buyers will see more options, from alternative powertrains to updated SUVs and pickups. Chevrolet’s focus on new product comes as the brand looks to maintain momentum in a highly competitive US market.
