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2014 Lexus IS debuts at Detroit with new design and hybrid option

Lexus has revealed the third-generation IS at the 2013 Detroit Motor Show, featuring design cues from the LF-CC concept and, for Europe, a new hybrid variant.

By Editorial Desk Updated
Lexus IS 300 (XE30) in China
Lexus IS 300 (XE30) in China Dinkun Chen / CC BY-SA 4.0

Lexus has officially presented the third-generation IS at the 2013 North American International Auto Show in Detroit. This marks the world debut of the new IS, which is set to arrive in showrooms later in 2013. The unveiling follows a series of teasers and previews, building anticipation for Lexus’s latest entry in the compact executive saloon segment.

2014 Lexus IS Debuts at Detroit Motor Show

Design and Exterior Features

The new IS adopts a bold design language influenced by the LF-CC concept, first seen at the 2012 Paris Motor Show. Key exterior changes include a more prominent spindle grille, sharper body lines, and distinctive L-shaped LED daytime running lights. These elements give the 2014 IS a more aggressive and modern appearance compared to its predecessor. The F-Sport package, showcased on the Detroit show car, further enhances this look with a larger, reshaped front grille and a revised bumper, underlining the model’s sporting ambitions.

Lexus’s design updates are intended to help the IS stand out in a competitive market. The new styling is not just for show; it also reflects the brand’s desire to attract buyers looking for a car with more dynamic presence. The F-Sport’s visual enhancements are specifically aimed at those prioritising a sportier character in their executive saloon.

Interior and Technology

Inside, the IS benefits from a longer wheelbase and thinner front seats, which together increase rear legroom and overall passenger space. The dashboard draws inspiration from the LFA supercar, most notably in the design of the steering wheel and the layout of controls. The centre console features a new multimedia display, an analogue clock, and updated climate controls, reflecting Lexus’s focus on blending technology with traditional luxury touches.

The interior improvements are designed to make the IS a more comfortable and practical choice for both drivers and passengers. Increased space in the rear is likely to appeal to business users and families alike, while the updated technology aims to keep the IS competitive against its German rivals.

Powertrains and Hybrid Technology

Lexus confirmed that the European line-up will consist of the IS 250, powered by a petrol engine, and the IS 300h, which pairs a petrol engine with an electric motor. The introduction of the IS 300h marks the first time a hybrid powertrain has been offered in the IS range for Europe. This move underscores Lexus’s commitment to hybrid technology, already established in its larger models.

While full technical specifications and performance figures were not provided at the Detroit launch, the hybrid IS 300h is expected to appeal to company car buyers and private owners seeking lower emissions and running costs. The IS 250 will continue to serve those preferring a more traditional petrol engine experience.

Market Position and Rivals

The new IS enters a segment dominated by established German competitors. Lexus positions the IS as a sportier and more distinctive alternative to the BMW 3 Series, Audi A4, and Mercedes-Benz C-Class. The combination of bold design, interior improvements, and the availability of a hybrid model is intended to broaden the IS’s appeal.

  • BMW 3 Series
  • Audi A4
  • Mercedes-Benz C-Class

Lexus expects the IS 300h’s hybrid powertrain to be a strong selling point, especially for those prioritising efficiency and lower running costs. The F-Sport specification is likely to attract drivers seeking a more dynamic driving experience and distinctive styling within the segment.

Availability and Further Details

At the time of the Detroit reveal, Lexus had not announced full details on pricing, engine outputs, or specific UK launch dates. More information is expected in the lead-up to the car’s European market introduction later in 2013. The IS’s development has been closely followed, with earlier reports suggesting a focus on both performance and efficiency for the new generation.

As the 2014 Lexus IS prepares to enter showrooms, it will be watched closely by both industry observers and potential buyers. Its blend of bold styling, improved interior space, and the introduction of a hybrid option signal Lexus’s intent to take a stronger position in the compact executive market. Further technical details and pricing will be crucial in determining how well the new IS competes in this demanding segment.

Summary Table: 2014 Lexus IS Key Features

Main features of the 2014 Lexus IS as presented in Detroit
FeatureDetails
Design influenceLF-CC concept (2012 Paris Motor Show)
HeadlightsAggressive design, L-shaped LED daytime running lights
GrilleProminent spindle grille, larger on F-Sport
Interior spaceLonger wheelbase, thinner seats for more room
DashboardInspired by LFA supercar, includes multimedia display
European modelsIS 250 (petrol), IS 300h (hybrid)
CompetitionBMW 3 Series, Audi A4, Mercedes-Benz C-Class

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