First official images reveal all-new Volvo S60 saloon
Volvo has released the first official images of its all-new S60, a sportier saloon set for Geneva debut in March 2010 with new safety features and dynamic design.
Volvo has published the first official images of the all-new S60, previewing a more dynamic and sculpted design that marks a departure from the brand’s previous saloons. The new S60 is set to make its public debut at the Geneva Motor Show in March 2010, with production scheduled to begin in early summer at Volvo’s Ghent plant in Belgium.
First Pictures of the All-New Volvo S60 Revealed
Sportier Design and New Technology
The latest S60 adopts a more athletic stance, with sharper lines and a lower, coupe-inspired silhouette. Volvo’s designers have moved away from the conservative look of previous models, aiming for greater visual impact in a segment dominated by German rivals. The company describes the new S60 as its most dynamic saloon to date, targeting buyers who want both style and performance.
The new S60’s exterior features sculpted bodywork, a prominent grille, and a roofline that sweeps back towards the rear, giving the car a sense of motion even at a standstill. The design is intended to appeal to customers who value a sporty appearance as much as practicality. The interior, though not fully revealed in the initial images, is expected to continue Volvo’s tradition of clean Scandinavian design, with high-quality materials and a driver-focused layout.
Advanced Safety Features
A key feature of the new S60 is the introduction of Pedestrian Detection, a safety system designed to spot pedestrians in front of the car and apply the brakes automatically if the driver fails to react. This technology builds on Volvo’s established reputation for safety, adding a new layer of active protection for urban driving. The system uses sensors to monitor the area in front of the vehicle, and if a pedestrian is detected and the driver does not respond, the car can apply full braking force to help avoid or mitigate a collision.
Volvo’s focus on safety has long been a key differentiator for the brand. With the S60, the company aims to set a new standard in its segment by offering advanced features that go beyond traditional passive safety measures. The Pedestrian Detection system is expected to be particularly beneficial in city environments, where pedestrian accidents are a significant concern.
Production and Launch Plans
Volvo plans to start S60 production at its Ghent facility in Belgium in early summer 2010. The new saloon is expected to reach showrooms later that year. The decision to produce the S60 in Belgium continues Volvo’s strategy of manufacturing key models in Europe for both domestic and international markets.
The S60 enters a competitive market, where buyers increasingly favour models with strong design and advanced safety. Volvo is positioning the S60 to appeal to customers looking for an alternative to established German saloons such as the BMW 3 Series, Audi A4, and Mercedes-Benz C-Class. The combination of a sportier design and innovative safety features is intended to help the S60 stand out in this crowded segment.
Market Position and Expectations
The arrival of the all-new S60 marks an important step for Volvo as it seeks to broaden its appeal among executive saloon buyers. The company’s leadership has expressed confidence that the car’s emotional appeal, dynamic styling, and driving characteristics will make it a strong contender. Volvo is aiming to attract customers who may not have previously considered the brand, especially those looking for a blend of style, performance, and safety.
Industry observers will be watching closely as the S60 makes its debut at the Geneva Motor Show. The event will provide the first opportunity for the public and the press to see the car in person and assess how it compares to rivals. The new model’s success will depend on how well it delivers on its promises of improved dynamics and cutting-edge safety, as well as its ability to capture the attention of buyers in a highly competitive segment.
Looking Ahead
With its combination of bold design and new technology, the all-new Volvo S60 represents a significant evolution for the brand. The introduction of Pedestrian Detection and a more dynamic appearance signal Volvo’s intention to compete more aggressively in the premium saloon market. As production begins and the car reaches showrooms, the response from customers and industry experts will determine whether the S60 achieves the impact Volvo is hoping for.
