Hyundai previews Kona with distinctive split lighting
Hyundai has released a teaser image of the upcoming Kona compact SUV, revealing a new two-tier LED lighting arrangement ahead of its full debut in summer 2017.
Hyundai has released the first official teaser of its new Kona compact crossover, offering a glimpse of its front-end design and a new approach to lighting. The image, released ahead of the model’s full unveiling in summer 2017, shows a two-tier headlight arrangement that marks a departure from the brand’s existing SUV styling.
The Kona’s lighting setup places slim LED strips high on the nose, acting as daytime running lights and incorporating amber elements at the edges. Below, a separate cluster houses the main LED headlights. This split design is new for Hyundai and intended to give the Kona a more assertive and unconventional look in a segment dominated by models like the Nissan Juke and Toyota C-HR.
Design details and market positioning
The teaser also hints at a wide stance and pronounced bodywork, with shadowed images suggesting a sculpted bonnet and a raked roofline. Hyundai is aiming the Kona at buyers seeking a more distinctive alternative to mainstream small SUVs, positioning it above the i20 Active and below the Tucson in its European line-up.
No official images of the rear or interior have been released. Hyundai has not confirmed technical specifications, but industry speculation suggests the Kona will share its platform with the i20 and borrow some components from the larger i30. Powertrain options have not been detailed, though a mix of petrol and diesel engines is likely for European markets.
Competition and expectations
Hyundai’s decision to preview the Kona’s lighting comes as rivals continue to emphasise bold styling in the compact crossover segment. The Nissan Juke and Toyota C-HR have both built their reputations on unconventional looks, and Hyundai appears to be following a similar strategy with the Kona. The full reveal is expected later in summer 2017, when more details on equipment, engines and pricing will be announced.
