Italdesign Opens Parcour Concept Livery Design to the Public
Italdesign is inviting fans worldwide to create a new livery for its Parcour Concept, with the winning design set to appear at Turin's Parco del Valentino event in June 2016.
Italdesign is giving fans a rare opportunity to shape the look of its Parcour Concept, launching a competition that invites anyone to design a new livery for the prototype. This initiative comes as the Italian design house prepares the Parcour for its participation in the Parco del Valentino Salone & Gran Premio, scheduled to take place in Turin from 8 to 12 June 2016.
Italdesign Parcour Concept Gets New Livery Through Public Competition
Background: The Italdesign Parcour Concept
The Parcour Concept was first unveiled at the 2013 Geneva Motor Show, making an impression thanks to its unique combination of supercar styling and off-road capability. Powered by a Lamborghini Gallardo-sourced V10 engine, the Parcour was presented in both coupé and roadster forms. Italdesign, renowned for its collaborations with major automotive manufacturers, has chosen to refresh the Parcour’s appearance for its entry in the rally at the centre of the Parco del Valentino festivities.
| Engine | Lamborghini Gallardo-sourced V10 |
|---|---|
| First shown | 2013 Geneva Motor Show |
| Body styles | Coupé and roadster |
| Event | Parco del Valentino Salone & Gran Premio, Turin |
| Rally date | 11 June 2016 |
How to Enter the Livery Competition
Italdesign is encouraging creativity from fans and designers alike. Those interested in participating can download a graphic kit from Italdesign’s website, which provides the necessary template for the livery design. Once completed, entries should be submitted by email. The deadline for all submissions is midnight on 31 May 2016.
- Download the official Parcour graphic kit from Italdesign
- Design the new livery using the provided template
- Submit the entry to web@italdesign.it by 31 May 2016
Judging and Prizes
A jury composed of one car designer and three members of Italdesign’s communications team will review all submissions. The winning livery will be applied to the Parcour prototype that will take part in the rally through Turin’s city centre on 11 June 2016. In addition to seeing their design featured on the concept car, the winner will be rewarded with VIP passes granting access to the entire Parco del Valentino event. The prize package also includes two tickets to the Italdesign Family Night Party, which will be held at the company’s headquarters on the evening of 11 June.
Event Significance and Public Involvement
The Parco del Valentino Salone & Gran Premio is a major automotive event in Turin, attracting enthusiasts and industry figures from across Europe. The Parcour’s entry in the rally, now with a livery designed by a member of the public, is expected to be one of the highlights. This approach not only refreshes the concept’s appearance but also engages the community, allowing fans to play a direct role in the car’s presentation and celebration.
By opening up the design process, Italdesign is cultivating a sense of participation and excitement around the Parcour Concept. The competition offers a unique platform for creative expression, while also providing the winner with exclusive access to one of Italy’s premier automotive gatherings.
