Jaguar to Launch Six New Models by 2017 in Product Push
Jaguar is preparing to expand its line-up with six new vehicles by 2017, including a sports coupe, compact saloon, crossover and updated flagship saloon.
Jaguar is set to introduce six new vehicles by 2017 as part of a major product expansion aimed at boosting its global presence. The programme, which covers a mix of sports cars, saloons and SUVs, is expected to see new models arriving annually from 2014 through 2017.
F-Type Coupe leads the charge in 2014
The first of the new arrivals is the F-Type Coupe, scheduled for launch in 2014. The coupe is expected to be stiffer, lighter and less expensive than the existing F-Type Roadster, with reports suggesting a 33 percent increase in body rigidity. Jaguar is aiming for the coupe to sharpen its appeal among sports car buyers and broaden the F-Type’s reach beyond the convertible segment.
Compact saloon to challenge German rivals
A compact saloon is due in 2015 to compete directly with the BMW 3 Series and other premium mid-size models. While the final name was unconfirmed in 2013, Jaguar had trademarked the Q-Type badge. The new car is expected to use rear-wheel drive as standard, with engine options likely to include the company’s turbocharged 2.0-litre four-cylinder and supercharged 3.0-litre V6 petrol units. This model is seen as a crucial step for Jaguar to attract younger buyers and increase volume, particularly in markets where the XF and XJ are considered too large or expensive.
Crossover SUV and new XJ on the way
Jaguar’s entry into the crossover segment is expected to follow from 2016. A concept previewing the model was due at the Frankfurt Motor Show, with production anticipated soon after. The crossover, rumoured to be called XQ, is set to share powertrain technology with the Range Rover Evoque, including a range of four-cylinder engines and a possible supercharged V6 for higher trims. Pricing for the base rear-wheel-drive version was indicated around $47,000.
Alongside the SUV, Jaguar plans to update its flagship XJ saloon. The next-generation XJ will adopt the company’s Premium Lightweight Architecture, which combines a new floor and crash structure with the upper body of the current model. This move is intended to keep the XJ competitive against rivals such as the Mercedes S-Class and BMW 7 Series by improving efficiency and refinement.
Further derivatives and body styles possible
Jaguar’s expansion could also include coupe and estate variants based on the new compact saloon platform, with launches staggered through 2015 and 2016. The brand is seeking to fill gaps in its line-up and reduce reliance on a limited range, following the pattern set by German competitors who offer multiple body styles in each segment.
