Miss Sprint Cup 2013 Lineup Unveiled Ahead of NASCAR Season
Sprint introduces Brooke Werner to join Kim Coon and Jaclyn Roney as the 2013 Miss Sprint Cup team, representing the brand across the NASCAR Sprint Cup Series.
Sprint has confirmed its 2013 Miss Sprint Cup lineup, introducing one new member alongside two returning representatives for the upcoming NASCAR Sprint Cup Series season. Brooke Werner, from Granville, Vermont, joins Kim Coon and Jaclyn Roney, who both return for another year representing Sprint at circuits across the United States.
Miss Sprint Cup Lineup for 2013 Announced
Meet the 2013 Team
The Miss Sprint Cup team for 2013 consists of three women who will serve as ambassadors for Sprint throughout the NASCAR Sprint Cup Series. Their responsibilities include interacting with fans at the track, attending promotional events, and providing exclusive behind-the-scenes content through social media channels. Each member brings her own unique background and experience to the role.
- Brooke Werner (Granville, Vermont): New for 2013, Werner is a former Miss Vermont USA. She has a background in youth marketing, having worked at a nationally recognised youth-marketing agency, and has participated in community outreach, helping coordinate donations to regional non-profit organisations. Werner’s interests include snow skiing, antiquing, and watching old movies.
- Kim Coon (Orlando, Florida): Returning for another season, Coon continues her role after previous experience as Miss Sprint Cup. She is known for her engagement with NASCAR fans and her ongoing support of Sprint’s marketing efforts at events around the country.
- Jaclyn Roney (Ann Arbor, Michigan): Also returning, Roney brings continuity to the team with her established presence from earlier seasons. She has built a strong rapport with fans and contributes to the team’s visibility at the track and online.
Role of Miss Sprint Cup
Miss Sprint Cup represents the Sprint brand at every NASCAR Sprint Cup Series event. The trio acts as the fans’ “friend on the inside”, delivering updates, photos and videos from the paddock, pit road, and Victory Lane. Their presence is a key part of Sprint’s sponsorship, helping to connect fans with the sport and the brand.
In addition to their in-person appearances, the Miss Sprint Cup team maintains a strong online presence. They share behind-the-scenes insights, highlight Sprint products and offers, and keep fans engaged throughout the season. Their social media activities include posting on Facebook and Twitter, where they have amassed more than a million followers. This makes the Miss Sprint Cup team one of the most visible promotional groups in NASCAR.
Social Media and Fan Engagement
The Miss Sprint Cup initiative is designed to bridge the gap between fans and the sport. Through regular updates, photos, and videos, the team provides a unique look at what happens behind the scenes during race weekends. Their posts often feature exclusive content from the garage, pit road, and Victory Lane, giving fans a perspective they might not otherwise see.
Fans can follow Miss Sprint Cup on Facebook at Facebook.com/MissSprintCup and on Twitter @MissSprintCup. The team’s active engagement on these platforms has helped build a dedicated following, making their updates a regular part of the NASCAR experience for many supporters.
The 2013 NASCAR Sprint Cup Season
The 2013 NASCAR Sprint Cup season is set to begin in February. Werner, Coon, and Roney will represent Sprint at all events on the calendar, continuing the tradition of connecting with fans at the track and online. Their combined experience and enthusiasm are expected to further strengthen Sprint’s presence in the sport.
Sprint’s ongoing sponsorship of the NASCAR Sprint Cup Series includes initiatives like Miss Sprint Cup to engage with the sport’s core audience. The announcement of the new lineup highlights Sprint’s commitment to maintaining a visible and interactive relationship with NASCAR fans as the new season approaches.
