Mitsubishi ASX Euro Limited Edition arrives in Malaysia with exclusive features
Mitsubishi has introduced the ASX Euro Limited Edition in Malaysia, offering just 200 units with extra equipment and cosmetic upgrades over the standard model.
Mitsubishi Motors Malaysia introduced the ASX Euro Limited Edition in August 2012, offering a compact SUV with added features and visual enhancements. This edition is restricted to just 200 units, making it a rare sight on Malaysian roads. With a starting price of RM145,452 on the road before insurance, it commands a RM7,000 premium over the standard ASX. The Euro Limited Edition was designed to appeal to buyers seeking extra equipment and a more exclusive ownership experience.
Overview: Mitsubishi ASX Euro Limited Edition in Malaysia
Exclusive Features and Equipment
The ASX Euro Limited Edition stands out thanks to a range of premium features not found on the standard model. Notable highlights include a panoramic glass roof that brings more light into the cabin, and an eight-way power-adjustable driver’s seat for added comfort. The model is also equipped with automatic rain-sensing wipers and light sensors, making driving in variable weather conditions more convenient. Steering wheel audio controls allow for easy access to entertainment functions without taking hands off the wheel.
- Panoramic glass roof
- Eight-way power-adjustable driver’s seat
- Automatic rain-sensing wipers and light sensors
- Steering wheel audio controls
- Bluetooth and iPod connectivity
- Integrated satellite navigation system
- Scuff plates for added interior protection
- Rear diffuser and large roof spoiler
- Exclusive alloy wheels
Inside, the limited edition gains scuff plates, Bluetooth and iPod connectivity, and a satellite navigation system integrated into the 2-DIN head unit. These additions aim to improve both convenience and safety for the driver and passengers. The exterior enhancements, such as the rear diffuser, prominent roof spoiler, and unique alloy wheels, give the ASX Euro Limited Edition a sportier and more distinctive appearance.
Engine and Mechanical Details
Mechanically, the ASX Euro Limited Edition remains unchanged from the standard model. It continues to use the 2.0-litre MIVEC petrol engine, which produces 150 PS and is paired with a six-speed CVT gearbox. The drivetrain layout is front-wheel drive, as with the regular ASX available in Malaysia at the time. There are no performance upgrades or changes to the suspension or brakes, so the driving experience will be familiar to those who have driven the standard ASX.
| Engine | 2.0-litre MIVEC petrol |
|---|---|
| Power Output | 150 PS |
| Transmission | Six-speed CVT automatic |
| Drive Layout | Front-wheel drive |
| Colours Available | Titanium Grey, White Pearl |
| Production Limit | 200 units |
| Price (on the road, without insurance) | RM145,452 |
Positioning and Market Context
With its higher price and enhanced equipment, the ASX Euro Limited Edition is positioned as a premium alternative to the standard ASX. The additional features, especially the panoramic roof and integrated navigation, bring the Malaysian ASX closer to what was offered in European markets at the time. The exclusivity of only 200 units also appeals to buyers looking for something unique in the compact SUV segment.
This launch follows a broader industry trend in Malaysia and other markets, where manufacturers introduce limited-run, feature-rich models to generate interest and offer something special to customers. Other brands, such as Nissan with the Qashqai Premier Limited Edition and Skoda with the Octavia vRS Limited Edition, have taken similar approaches. These special editions often serve to keep existing models fresh and competitive, especially as new rivals enter the market.
Comparison with Standard ASX
| Feature | ASX Euro Limited Edition | Standard ASX |
|---|---|---|
| Panoramic Glass Roof | Yes | No |
| Power-Adjustable Driver’s Seat | Yes (eight-way) | No |
| Integrated Navigation System | Yes | No |
| Bluetooth/iPod Connectivity | Yes | No |
| Rain-Sensing Wipers | Yes | No |
| Rear Diffuser & Large Spoiler | Yes | No |
| Alloy Wheels (Exclusive Design) | Yes | Standard Design |
| Production Limit | 200 units | Not limited |
| Price (on the road, without insurance) | RM145,452 | RM138,452 |
Summary
The Mitsubishi ASX Euro Limited Edition offered Malaysian buyers a rare opportunity to own a more luxurious and feature-packed version of the popular compact SUV. With its limited production run, upgraded equipment, and unique styling elements, it catered to those seeking exclusivity and additional value in their vehicle choice. While the mechanicals remained unchanged, the enhanced specification list and premium price positioned it as a desirable option for a select group of customers in Malaysia.
