Next Generation Mercedes-Benz S-Class to Debut in 2013 with Six Variants
Mercedes-Benz will unveil the new S-Class in 2013, confirming six distinct variants and introducing design cues inspired by the F700 concept.
Daimler has confirmed that the new S-Class will be longer than the outgoing model and will introduce a broader line-up. The company’s official statement points to six variants, a marked expansion from the current range. This strategic decision comes as Mercedes seeks to fill the gap left by Maybach, with the new Pullman variant intended to serve as the brand’s ultra-luxury flagship.
Mercedes-Benz S-Class: Next Generation to Be Unveiled in 2013 with Six Variants
Expansion to Six Variants
Line-up Details: Body Styles and Variants
While Mercedes-Benz has not published the full list of variants, sources indicate that the line-up will include the traditional short- and long-wheelbase saloons, an S-Class Coupé (effectively replacing the CL-Class), and a convertible. The Pullman limousine will target buyers who previously considered Maybach, and a plug-in hybrid is also expected to join the range, although it is unlikely to be available at launch.
- Short-wheelbase saloon
- Long-wheelbase saloon
- S-Class Coupé (replacing CL-Class)
- S-Class Convertible
- Pullman limousine
- Plug-in hybrid (availability post-launch)
The expansion into convertible and Pullman limousine territory reflects Mercedes' intention to cover both the traditional luxury saloon market and the ultra-premium segment previously occupied by Maybach. The S-Class convertible will compete with high-end open-top rivals, while the Pullman is positioned as a direct response to the end of Maybach production. This approach allows Mercedes-Benz to compete with other luxury marques that offer a wide range of body styles and customisation options to discerning buyers.
Design and Technology Influences
Design elements for the new S-Class are expected to draw heavily from the F700 concept, first shown in 2007. Notable changes include a larger, more upright grille and redesigned headlamps with LED running lights. These updates will give the S-Class a more imposing presence on the road, reflecting both modern styling trends and the brand’s heritage of luxury.
The new model will also focus on fuel efficiency, with a range of updated engines and the introduction of hybrid technology. Although details on specific powertrains remain unconfirmed, the inclusion of a plug-in hybrid variant highlights Mercedes-Benz’s commitment to reducing emissions and improving fuel economy across its flagship range.
The S-Class has traditionally been known for introducing new technologies for the brand, and the next generation is expected to continue this pattern with advanced safety systems, driver assistance features, and luxury appointments.
Maybach Discontinued: The Pullman Steps In
With Daimler having ended production of the Maybach brand, the S-Class Pullman is set to take over as the marque’s most luxurious model. The Pullman will offer an extended wheelbase and a higher level of customisation, tailored to clients who previously might have considered a Maybach. This move is expected to help Mercedes-Benz retain its presence in the ultra-luxury segment and compete with rivals such as Rolls-Royce and Bentley.
Expected Debut and Market Impact
The unveiling of the next generation S-Class is widely expected to take place at a major European motor show in 2013, with the Geneva Motor Show considered a likely venue. The S-Class remains central to Mercedes-Benz’s luxury strategy, and the expanded range is designed to broaden its appeal across multiple luxury segments.
By offering a greater variety of body styles and introducing advanced technologies, Mercedes-Benz aims to maintain its leadership in the luxury saloon market while also attracting new buyers seeking ultra-premium features. The introduction of six variants for the next generation S-Class demonstrates Mercedes-Benz’s commitment to innovation and adaptability in a competitive market. With the discontinuation of Maybach and the introduction of the Pullman, the brand is positioning itself to meet the evolving demands of luxury car buyers globally. The inclusion of a plug-in hybrid variant, even if not available at launch, also signals a shift towards greater environmental responsibility in the luxury segment.
For more on the S-Class launch and its six-variant strategy, see New Mercedes S-Class to Launch in 2013 with Six Variants.
