Nissan weighs Qashqai launch for Indian market
Nissan is considering bringing the outgoing Qashqai to India, aiming to position it above the Terrano in its SUV line-up as early as late 2013.
Nissan is evaluating the introduction of the outgoing Qashqai generation to the Indian market, with a possible launch slated for late 2013 or early 2014. The move would see the Qashqai positioned above the soon-to-debut Terrano, Nissan’s locally adapted version of the Duster platform.
The company has not officially confirmed the Qashqai’s Indian launch, but Nissan’s executive vice president Andy Palmer hinted at the possibility, as the brand seeks to expand its SUV range for Indian buyers. The Qashqai, already established in Europe, would offer a more premium alternative to the Terrano, which is itself based on the Dacia/Renault Duster and set for public debut in India within the month.
Where Qashqai would fit in India
If launched, the Qashqai would be positioned as a step up from the Terrano, targeting buyers seeking a more upmarket crossover. The Terrano, sharing underpinnings with the Duster, is aimed at the budget end of the segment, while the Qashqai would compete with higher-priced compact SUVs and crossovers, including imported models from European and Korean manufacturers.
The current Qashqai, which received a facelift during its lifecycle, is nearing the end of its run in Europe, with a new generation expected to debut there in 2014. For India, Nissan is considering the outgoing model, which could allow for a more competitive price point and faster market entry, given the existing tooling and supply chain.
SUV expansion and local strategy
Nissan’s interest in launching the Qashqai reflects a broader strategy to strengthen its presence in India’s growing SUV segment. The Terrano, which shares much with the Renault Duster, is intended to attract buyers looking for value and familiarity. By adding the Qashqai, Nissan would address demand for a crossover with more features and a European design, differentiating itself from rivals relying on older or more basic platforms.
No technical details or engine options for the Indian Qashqai have been disclosed, and Nissan has yet to outline whether the car would be assembled locally or imported. Pricing, trim levels and localisation plans remain unconfirmed as of August 2013.
Timing and next steps
The Qashqai’s possible arrival in India would come as the model is phased out in Europe, where a new generation is set for launch in 2014. This timing could allow Nissan to leverage existing production capacity and offer the outgoing Qashqai at a competitive price in India, while European customers await the next-generation model. For more on the upcoming Qashqai, see Next-gen Nissan Qashqai leak reveals 2014 launch, new turbo engine.
Nissan has not provided a formal announcement or a detailed launch schedule for the Qashqai in India. The company’s decision will likely depend on market conditions, exchange rates and the reception of the Terrano, which is due to enter showrooms shortly.
