GM and IBM Launch OnStar Go AI Platform for Connected Cars
OnStar Go, developed by General Motors and IBM, will use IBM’s Watson AI to deliver personalised services to drivers in two million 4G-enabled GM vehicles from early 2017.
General Motors will introduce OnStar Go, its new artificial intelligence platform developed with IBM, in early 2017. The system will roll out to around two million 4G-connected GM vehicles, using IBM’s Watson AI to deliver tailored services and offers to drivers based on their habits and preferences.
OnStar Go builds on GM’s existing OnStar telematics by integrating Watson’s cognitive computing. The platform analyses data from the vehicle and driver to recommend relevant products, services and information during journeys. For example, if the car is low on fuel, the system can suggest the nearest Exxon or Mobil filling station and allow the driver to pay for fuel using Mastercard from the dashboard. It can also recommend local radio stations via iHeartRadio and help locate parking with Parkopedia.
Early commercial partners
The first wave of OnStar Go’s third-party integrations will include ExxonMobil, Mastercard, iHeartRadio, Parkopedia and Glympse. These companies will provide services ranging from fuel payments and parking information to entertainment and location sharing. GM said the system is designed to make use of location-based data and learned preferences to streamline the in-car experience for drivers and passengers.
How OnStar Go works
OnStar Go uses data collected by the car’s onboard systems and OnStar telematics to build a profile of the driver’s routines, preferences and likely destinations. Watson’s AI then processes this information to make context-aware recommendations or automate tasks. The system is intended to reduce distractions by anticipating needs, such as prompting for fuel stops or suggesting convenient parking at the destination.
GM’s approach to connected services
The launch of OnStar Go marks GM’s entry into the AI-driven connected car services market, joining technology giants such as Apple, Google and Amazon, who have already integrated voice assistants into vehicles. For GM, the partnership with IBM aims to create new revenue streams by offering targeted services and by leveraging driver data. The company expects the system to appeal to drivers looking for convenience and personalisation in their daily journeys.
OnStar Go will initially be limited to vehicles equipped with 4G connectivity, with expansion possible if the rollout proves successful. The platform’s integration of third-party services may also evolve as more partners join the scheme.
