Opel Mokka: Corsa-Based SUV Set for Geneva Debut
Opel will unveil its new Mokka SUV, based on the Corsa platform, at the 2012 Geneva Motor Show, targeting the growing small SUV segment with pricing below the Skoda Yeti.
Opel will introduce the Mokka, a compact SUV based on the Corsa platform, at the 2012 Geneva Motor Show. The new model is Opel’s answer to the growing demand for small crossovers in Europe and will compete with established rivals such as the Skoda Yeti and the forthcoming Ford EcoSport.
According to German sources, the Mokka will measure 4.30 metres in length, positioning it firmly in the compact SUV segment. The model will offer all-wheel drive as an optional extra, giving buyers a choice between front-wheel drive and enhanced traction for more demanding conditions. This approach mirrors recent strategies from other manufacturers, including Ford, which is set to launch the Fiesta-based EcoSport at the Delhi Auto Show.
Positioning and Pricing
Opel is aiming the Mokka at buyers looking for a practical, urban-friendly crossover with a lower entry price than the Skoda Yeti. The starting price is expected to be around €18,000 for the base model, which undercuts the Yeti by roughly €1,000. This pricing strategy is intended to attract cost-conscious buyers in a segment where value and versatility increasingly drive sales.
The Mokka’s design is described as rounder than the Yeti, suggesting a softer, more car-like appearance compared to some of its more rugged-looking competitors. By basing the SUV on the Corsa platform, Opel leverages existing engineering to keep development costs down and ensure familiar driving characteristics for current Corsa owners considering a move to a higher-riding model.
Competitive Context
Opel is not alone in targeting this segment. Ford is preparing to launch the EcoSport, its own small SUV based on the Fiesta, with a public debut planned at the Delhi Auto Show. Skoda, meanwhile, continues to develop its SUV and crossover range, with the Yeti already established as a benchmark for value and practicality in this class. For a look at Skoda’s broader SUV plans, see Skoda Plans Four New High-Riding Models to Replace Roomster and Yeti.
The Mokka’s Geneva debut will put Opel into direct competition with these rivals, as well as with other small crossovers such as the Nissan Juke and Renault Captur. The segment has shown strong growth in Europe, with buyers attracted by the combination of compact dimensions, elevated driving position and the option of all-wheel drive.
Features and Options
While full technical details will be released at Geneva, the Mokka is expected to offer a choice of petrol and diesel engines from the Corsa range. All-wheel drive will be available at extra cost, and the model’s 4.30-metre length puts it close to the Yeti in size, but with a price advantage. The entry-level version is likely to focus on value, with higher trims adding equipment and features to compete with better-specified rivals.
