Schumacher linked to Mercedes-AMG performance car development
Reports from Germany suggest Michael Schumacher could work with Mercedes-AMG on high-performance road cars after his F1 retirement, though the company has not confirmed the move.
Michael Schumacher is reportedly in talks to take up a development and ambassadorial role with Mercedes-Benz, following his departure from the Mercedes Formula One team at the end of 2012. According to German sports newspaper Sport Bild, the seven-time world champion could contribute to the development of Mercedes-AMG performance cars as part of the arrangement.
The reports suggest Schumacher’s involvement would extend beyond promotional work, potentially including technical input on upcoming AMG models. During his recent stint at Mercedes GP, Schumacher was already used in marketing campaigns for models such as the SLS AMG, but the new role would reportedly formalise his connection to the brand’s high-performance road car division.
No official confirmation from Mercedes
Neither Mercedes-Benz nor Schumacher’s management have confirmed the reports. A spokesperson for Mercedes declined to comment on speculation, and Schumacher’s manager Sabine Kehm did not confirm any new agreement. The company’s F1 team principal Ross Brawn, a long-time associate of Schumacher, was quoted by Autocar as saying that Schumacher enjoys development work on high-performance cars, but did not confirm any formal arrangement.
During his first retirement from Formula One in 2006, Schumacher acted as an advisor to Ferrari and was involved in the development of the company’s road cars. His technical feedback was considered valuable for Ferrari’s high-end models. If the reports prove accurate, Mercedes would be seeking to draw on a similar blend of racing experience and development expertise for its AMG range.
AMG’s ongoing pursuit of performance
AMG has expanded its line-up in recent years, with models such as the SLS AMG and the C63 AMG Black Series reinforcing its reputation for high-performance engineering. Schumacher’s potential input would follow a pattern of high-profile drivers contributing to road car development, as seen with his earlier work at Ferrari. Mercedes-AMG has not detailed any upcoming projects that would involve Schumacher’s participation.
What it could mean for Mercedes-AMG
If Schumacher does join Mercedes-AMG in a formal development role, the division could benefit from his experience in both Formula One and road car dynamics. Buyers of future AMG models may see marketing tie-ins or technical features influenced by Schumacher’s feedback, but for now, the company’s plans remain unconfirmed. Mercedes has previously used F1 drivers in promotional capacities, but a technical development role would be a more substantial commitment.
For more on Schumacher’s post-Ferrari career moves, see Schumacher Linked to Mercedes F1 Return After Ferrari Role Ends.
