Chevrolet Traverse SUP Concept brings paddleboarding to SEMA
Chevrolet’s Traverse SUP Concept, heading to the 2017 SEMA Show, focuses on family practicality and watersports utility rather than aggressive styling or power upgrades.
Chevrolet is sending the Traverse SUP Concept to the 2017 SEMA Show with a brief that’s less about visual spectacle and more about everyday usability. The concept, based on the 2018 Traverse, highlights new accessories designed for families who want to combine people-carrying with paddleboarding or other outdoor activities.
The Traverse SUP Concept’s main feature is the new Chevrolet Accessories Stand Up Paddleboard Carrier by Thule. It’s shown with a Riviera Paddlesurf paddle board, but the carrier itself is the accessory Chevrolet intends to offer customers. There’s no extreme body kit or lowered stance, just a set of blue wave graphics, yellow striping, gloss black bodyside mouldings and fog lamp bezels, and privacy-tinted glass.
Accessories aimed at active families
Chevrolet has fitted the concept with a series of available accessories to underline its dual role as a family SUV and weekend adventure vehicle. These include blacked-out 20-inch wheels, black grille inserts, black bowtie emblems, Traverse-embroidered headrests, all-weather floor mats, illuminated sill plates, and a black cargo liner. The aim is to show how the Traverse can be tailored for buyers who need both practicality and a way to carry their outdoor gear.
- Blue wave bodyside graphics and yellow accent stripes
- Gloss black exterior trim
- Paddleboard carrier and Riviera board on roof
- Interior upgrades: embroidered headrests, all-weather mats, illuminated sills
Focus on real-world use, not SEMA spectacle
Unlike some SEMA concepts that chase attention with wild styling or performance upgrades, the Traverse SUP Concept sticks to features that will be available to buyers. Chevrolet’s approach with this build is to demonstrate the kind of customisation that matters to families and outdoor enthusiasts, rather than to show off a one-off show car. The carrier and other accessories are expected to be available through Chevrolet dealers.
The Traverse SUP Concept’s restrained approach stands in contrast to Chevrolet’s other SEMA builds, such as the Camaro concepts that typically headline the brand’s presence at the show. For more on Chevrolet’s SEMA projects, seeChevrolet Camaro Concepts Going to Sema.
