Vinli Offers Connected Car Features for Older Vehicles at $99
Dallas-based Vinli introduces a $99 plug-in device that brings WiFi, apps and connected features to older cars, with backing from Samsung and automotive industry partners.
Vinli, a start-up based in Dallas, Texas, has introduced a device that brings connected car features to older vehicles for just $99. The product is designed to plug into the OBD-II diagnostics port, which is standard on most cars sold in the US since 1996. This enables owners of vehicles that lack built-in connectivity to access features typically reserved for newer, high-end models.
Affordable Connected Car Technology for Older Vehicles
The company recently secured $6.5 million in Series A funding. The investment round was led by Samsung Venture Investment Corporation, with additional support from Cox Automotive, Continental, and The Westly Group. This backing from major names in both the automotive and technology sectors is expected to help Vinli accelerate its rollout and further develop its platform.
How the Vinli Device Works
- Connects directly to a vehicle’s OBD-II port (standard since 1996).
- Provides an in-car WiFi hotspot for internet access on the move.
- Offers access to a dedicated app store with navigation, diagnostics, maintenance, and entertainment apps.
- Supports ongoing updates and new apps as the platform develops.
The platform is designed to be flexible, with the potential for new features and updates to be added over time as more developers contribute to the app ecosystem. This approach enables older cars to benefit from ongoing improvements, similar to how smartphones receive updates and new apps. The aim is to replicate the convenience and customisation options found in modern connected vehicles without requiring owners to purchase a new car.
Market Potential and Industry Support
The US car market is notable for its ageing fleet, with the average vehicle on the road now over eleven years old. Many of these vehicles lack the connectivity features that have become standard in recent models. Vinli’s $99 device is positioned as an affordable solution for the large number of drivers who want to upgrade their existing cars without incurring the high costs associated with buying a new, connected vehicle.
| Partner | Role |
|---|---|
| Samsung Venture Investment Corporation | Lead investor, brings tech expertise |
| Cox Automotive | Digital auto marketplace connections |
| Continental | Automotive supplier, industry support |
| The Westly Group | Venture capital backing |
The involvement of Samsung, a leader in consumer electronics, brings technical expertise and credibility to the project. Cox Automotive, which owns digital auto marketplaces such as Kelley Blue Book and AutoTrader, and Continental, a global automotive supplier, further strengthen Vinli’s reach in the industry. Their backing is expected to help Vinli access a broad customer base and ensure compatibility with a wide range of vehicles.
Comparison with Other Aftermarket Solutions
Vinli’s approach is similar to other aftermarket connected car products introduced by companies like Verizon and Sirius XM. However, Vinli aims to stand out by offering a lower price point and a more open app platform, giving users greater flexibility in customising their in-car experience. This strategy could attract drivers who are looking for value and versatility in upgrading their vehicles.
Consequences for US Drivers
- Access to real-time navigation and vehicle health monitoring without buying a new car.
- Ability to use in-car WiFi for entertainment and productivity on the move.
- Potential for improved road safety and convenience.
- Ongoing updates and new apps can further enhance the experience.
For many US drivers, the introduction of affordable connected car technology means they can access features such as real-time navigation, vehicle health monitoring, and in-car entertainment without needing to invest in a new vehicle. This could improve road safety, convenience, and the overall driving experience for owners of older cars. As the platform develops, additional services and applications may become available, further enhancing the value of the device.
