Porsche US sales reach record 57,202 in 2018 after steady growth
Porsche delivered 57,202 vehicles in the US in 2018, setting a new record and marking nine consecutive years of growth, with the Macan leading the range.
Porsche delivered 57,202 vehicles in the United States in 2018, setting a new annual record and continuing a run of nine consecutive years of growth. The figure marked a 3.2 percent increase over 2017, with the Macan and 911 models driving much of the demand.
The Macan accounted for more than 23,500 of the deliveries, a 9.7 percent rise from the previous year, making it Porsche’s best-selling model in the US. The Panamera also saw strong growth, with sales up to 8,042 units, while the 911 climbed to 9,647 sales, a 7.6 percent increase, driven by continued demand for GT versions.
Cayenne deliveries fell to 10,733 in 2018 from 13,203 the previous year, as the new generation rolled out and S and Turbo variants reached showrooms late in the year. December saw the Cayenne become the month’s best-seller as the new models arrived. The 718 Boxster and Cayman lines delivered 5,276 units, a modest increase over 2017.
Certified Pre-Owned Porsche sales also climbed, reaching 23,046 for the year, up 20.7 percent. Porsche Cars North America president Klaus Zellmer called the 2018 result an excellent starting point for further growth, with the next-generation 911, an updated Macan, and the all-electric Taycan set to launch in 2019.
Model-by-model US sales breakdown, 2018
| Model | 2018 Sales | 2017 Sales |
|---|---|---|
| 911 | 9,647 | 8,970 |
| 718 Boxster/Cayman | 5,276 | 5,087 |
| Panamera | 8,042 | 6,731 |
| Cayenne | 10,733 | 13,203 |
| Macan | 23,504 | 21,429 |
