2014 Toyota Harrier Unveiled for Japanese Market
Toyota has revealed the 2014 Harrier SUV, with a 2.0-litre petrol and a hybrid option, ahead of its December sales launch in Japan.
Toyota has officially introduced the 2014 Harrier in Japan, confirming a sales launch date of 2 December 2013. This new model is positioned as a mid-size SUV for the domestic market, with pricing starting at 2,720,000 yen for the standard petrol variant. The Harrier is closely related to the Lexus RX, sharing its platform and much of its styling, but is tailored specifically for Toyota’s Japanese customers.
2014 Toyota Harrier Unveiled for Japan
Engine Options and Performance
The standard 2014 Harrier is equipped with a 2.0-litre four-cylinder petrol engine, producing 151PS (111kW) and 193Nm of torque. This engine is paired with a continuously variable transmission (CVT), and buyers can choose between front-wheel drive as standard or optional all-wheel drive. Toyota claims the petrol version achieves fuel consumption figures of 6.2L/100km, which is equivalent to 45.5mpg UK or 37.9mpg US. This efficiency is aimed at appealing to urban drivers and families looking for a practical yet economical SUV.
Hybrid Variant Details
A hybrid version of the Harrier is set to join the range on 15 January 2014. The hybrid combines a petrol engine with electric drive, delivering a total output of 196PS (144kW) and 206Nm of torque. Unlike the standard petrol model, the hybrid is exclusively available with all-wheel drive, reflecting its more premium positioning within the line-up. Pricing for the hybrid starts at 3,610,000 yen, or around €27,000 at launch. Toyota has yet to announce detailed fuel consumption figures for the hybrid, but it is expected to offer improved efficiency compared to the petrol-only model.
Design and Interior Features
The Harrier’s relationship with the Lexus RX is evident in its overall silhouette and interior layout. However, Toyota has introduced unique exterior details and trim options to distinguish the Harrier, focusing on value for the Japanese market. The cabin is expected to offer a premium feel, with quality materials and advanced technology features. Toyota has indicated that both petrol and hybrid models will be available with a range of trim levels, though full equipment lists will be announced closer to the launch date.
Market Positioning and Competition
The Harrier’s entry price is significantly lower than that of the Lexus RX, making it an appealing option for Japanese buyers seeking a mid-size SUV with upmarket styling and features. The model is not scheduled for European sale, where the Lexus RX continues to serve as the group’s premium SUV offering. In Japan, the Harrier is expected to compete with other mid-size SUVs, offering a blend of practicality, comfort, and technology at a competitive price point. Its availability in both petrol and hybrid forms gives buyers flexibility based on their preferences for performance or efficiency.
Specifications Overview
| Engine (Petrol) | 2.0-litre, 4-cylinder |
|---|---|
| Power (Petrol) | 151PS (111kW) |
| Torque (Petrol) | 193Nm |
| Transmission | CVT |
| Drive | 2WD standard, AWD optional (petrol); AWD only (hybrid) |
| Fuel Consumption (Petrol) | 6.2L/100km (45.5mpg UK/37.9mpg US) |
| Engine (Hybrid) | Petrol-electric, 196PS (144kW), 206Nm |
| On Sale (Japan) | 2 December 2013 (petrol), 15 January 2014 (hybrid) |
| Price (Japan) | 2,720,000 yen (petrol), 3,610,000 yen (hybrid) |
Outlook and Further Information
Full details and further technical information about the 2014 Toyota Harrier are expected to be released by Toyota as the December launch approaches. The unveiling of the Harrier comes amid a period of increased activity for Toyota and Lexus in the SUV segment, following recent announcements for the Lexus RX and the forthcoming NX. The Harrier is positioned to strengthen Toyota’s presence in the competitive Japanese SUV market, offering a choice of efficient powertrains and a premium feel at a more accessible price point compared to its Lexus sibling.
- 2014 Harrier designed for Japanese market, not scheduled for European sale
- Shares platform with Lexus RX but features unique Toyota styling
- Petrol and hybrid models offer buyers flexibility in performance and efficiency
- More detailed specifications and equipment lists will be available closer to launch
