Lexus Releases First Promotional Video for 2013 ES Saloon
Fresh from its New York debut, the 2013 Lexus ES appears in its first official promo video, highlighting both the ES 350 and ES 300h hybrid models.
Lexus has released the first official promotional video for the all-new 2013 ES saloon, following its public unveiling at the 2012 New York Auto Show. The video spotlights both the ES 350 and the ES 300h hybrid, providing the first dynamic look at the brand’s mainstream executive model ahead of its US market launch later in the year.
Lexus ES 2013: First Official Promo Video Released
Exterior Design and Features
The video focuses on the new spindle grille, a design element now central to Lexus’s identity, as well as LED-infused headlights and updated bodywork. The ES 350 features a visible dual exhaust, while the ES 300h hybrid opts for a hidden exhaust layout. Both versions ride on 17-inch alloy wheels fitted with low rolling resistance tyres, a nod to efficiency for the hybrid and refinement for the V6. The exterior styling is intended to give the ES a more distinctive and upscale presence, in line with the latest Lexus design language.
Interior Comfort and Technology
Inside, the promo highlights Lexus’s approach to comfort and technology. The cabin includes an analogue clock, wood trim, metallic accents, and the second-generation Remote Touch Interface for infotainment control. Buyers can choose between leather and semi-aniline leather upholstery, while options include a Mark Levinson audio system and a blind spot monitor with rear cross traffic alert. The interior aims to combine luxury materials with advanced technology, offering a premium environment for both driver and passengers.
Engine and Hybrid Details
The ES 350 is powered by a 3.5-litre V6 petrol engine, continuing the model’s tradition of smooth, naturally aspirated performance. The ES 300h introduces a 2.5-litre four-cylinder petrol engine paired with Lexus’s hybrid system, targeting an average fuel economy of 40 mpg US. This hybrid setup is closely related to the system used in the Toyota Camry Hybrid, reflecting the shared underpinnings between the two models. The ES 300h hybrid aims for 40 mpg US combined, according to Lexus. This focus on efficiency is designed to broaden the ES’s appeal to buyers looking for both luxury and lower running costs.
Market Position and Launch Plans
The 2013 ES continues as a core model for Lexus in the US, targeting buyers seeking a comfortable, well-equipped saloon with a choice of conventional or hybrid powertrains. The new design and upgraded interior are intended to strengthen its appeal against rivals in the executive segment. Lexus has confirmed that US sales will begin later in 2012, with other markets to be detailed in due course. The ES’s blend of traditional luxury and new technology is expected to help maintain its strong position in the brand’s line-up.
Comparison with Rivals and Related Models
The Lexus ES faces competition from other executive saloons such as the Acura TL, Infiniti M, and the BMW 5 Series. Its hybrid variant, the ES 300h, is particularly aimed at buyers who want a more efficient alternative without sacrificing comfort. The ES shares its platform with the Toyota Camry, especially in the hybrid version, which allows it to benefit from proven technology while offering a more luxurious experience. The ES is positioned above the IS in the Lexus range, focusing on comfort and refinement rather than sporty dynamics.
Features Overview
- Spindle grille and LED-infused headlights define the new look
- 17-inch alloy wheels with low rolling resistance tyres
- Dual exhaust (ES 350) and hidden exhaust (ES 300h)
- Analogue clock, wood trim, and metallic interior accents
- Second-generation Remote Touch Interface for infotainment
- Leather or semi-aniline leather seat options
- Mark Levinson premium audio system available
- Blind spot monitor with rear cross traffic alert
Upcoming Events and Broader Context
The release of the 2013 ES promo comes as Lexus continues to refresh its line-up and promote its models at major automotive events. The ES was first shown at the 2012 New York Auto Show, and the brand is expected to maintain a presence at other high-profile events such as the Concorso d'Eleganza Villa d'Este and Mille Miglia 2012. These events provide an opportunity for Lexus to showcase its latest models to both media and potential buyers, reinforcing its commitment to luxury and innovation.
Summary of the 2013 Lexus ES Promo Video
The newly released promotional video for the 2013 Lexus ES highlights the model’s updated design, improved interior, and the introduction of a hybrid variant. With its combination of luxury, technology, and efficiency, the ES aims to remain a strong contender in the executive saloon segment as it prepares for its US market launch later in 2012. Further details on pricing and full specifications are expected closer to the on-sale date.
