Opel Mokka Promoted as Urban Crossover in New Video
Opel has released a new promotional video for the Mokka, highlighting its urban credentials ahead of the compact SUV’s European launch in 2013.
Opel has released a new promotional video for the Mokka, its compact SUV, positioning it as a practical and stylish choice for city drivers. The video comes as Opel increases its marketing efforts ahead of the Mokka’s European launch, following its world premiere at the 2012 Geneva Motor Show. This marks another step in Opel’s strategy to capture a share of the fast-growing small SUV segment.
Opel Mokka: New Promotional Video Highlights Urban Appeal
Design and Platform
The Opel Mokka is built on the latest Corsa platform, blending the compact dimensions of a supermini with the higher driving position and rugged styling cues of an SUV. At 4,280 mm long and 1,645 mm tall, the Mokka is designed to appeal to urban drivers who need a car that is easy to manoeuvre and park, yet offers the elevated stance and practicality of a crossover. The Mokka’s styling is functional and straightforward, prioritising everyday usability over bold design statements. This approach is intended to attract buyers who value substance and comfort in city driving conditions.
Features Highlighted in the Promotional Video
The new promotional video showcases the Mokka’s ability to handle busy city environments. It presents the car navigating urban streets, parking in tight spaces, and coping with the demands of everyday commuting. Opel aims to position the Mokka as a car for younger drivers and those looking to downsize from larger SUVs without sacrificing the benefits of a crossover. The video also emphasises the Mokka’s practicality, with a focus on its flexible interior, comfortable seating position, and features designed to make city life easier.
Engine Options and Technical Details
Opel will offer the Mokka with a choice of three engines at launch, catering to a range of drivers. The entry-level 1.6-litre naturally aspirated petrol engine produces 117 hp, providing a straightforward option for those prioritising reliability and efficiency. A more powerful 1.4-litre turbocharged petrol engine boosts output to 140 hp, offering stronger performance for drivers who want a bit more power. For those seeking lower running costs and higher torque, the 1.7-litre CDTi turbo diesel delivers 130 hp and 300 Nm of torque, making it suitable for longer commutes and those who value fuel economy.
| 1.6-litre petrol | 117 hp |
|---|---|
| 1.4-litre turbo petrol | 140 hp |
| 1.7-litre CDTi diesel | 130 hp / 300 Nm |
Buyers will be able to choose between front-wheel drive and all-wheel drive versions, depending on engine and market. Manual and automatic transmissions are also available, with combinations varying by country. The Mokka’s chassis has been tuned for comfort and ease of use in urban settings, reflecting its intended role as a city-friendly crossover.
Position in Opel’s SUV Line-up
The Mokka is Opel’s first entry into the small SUV segment, sitting below the larger Antara in the brand’s line-up. Its introduction reflects a broader industry trend, as more buyers seek compact crossovers that combine the elevated driving position and style of an SUV with the practicality and efficiency of a smaller car. By basing the Mokka on the Corsa platform, Opel can offer competitive pricing and familiar driving dynamics, making it accessible to a wide range of customers.
Market Context and Competition
The small SUV segment has grown rapidly in recent years, with rivals such as the Nissan Juke and Renault Captur appealing to similar buyers. Opel’s decision to launch the Mokka is a response to this demand, as urban drivers increasingly look for vehicles that are easy to drive in the city but still offer the presence and practicality of an SUV. The Mokka’s combination of compact size, efficient engines, and flexible interior aims to set it apart from its competitors.
Launch Timing and Future Prospects
Opel has scheduled the Mokka’s European launch for 2013. As the brand’s first small SUV, the Mokka is expected to play a key role in expanding Opel’s presence in this segment. More details about equipment levels, pricing, and market-specific features are expected to be announced closer to the launch date. The new promotional video serves to build anticipation and introduce the Mokka to potential buyers ahead of its arrival in showrooms.
