Tesla Model 3 Prototype Filmed Testing Near Company HQ
A new spy video captures the Tesla Model 3 prototype on public roads near the automaker’s California offices, suggesting the production version will closely mirror the original concept.
A video published in March 2017 shows a Tesla Model 3 prototype driving on public roads near the company’s headquarters in California, offering the clearest look yet at the electric saloon’s final form ahead of series production.
The Model 3 in the video appears nearly identical to the prototype unveiled at Tesla’s 2016 public reveal. The sighting took place in an office park where both Tesla and SpaceX operate, pointing to the car being part of the pre-production series that began in February 2017. The vehicle’s finish and detailing suggest it is close to the version customers will receive, with no visible camouflage or major changes from the concept.
Tesla confirmed that series production for the Model 3 would commence in July 2017, following trial builds earlier in the year. The company planned to prioritise deliveries to employees and investors, with higher-volume customer deliveries expected from September. This approach is intended to address any final quality issues before ramping up output to meet strong demand.
Model 3 targets mass-market buyers
With a projected starting price of around $35,000 and a range of more than 215 miles (346 km), the Model 3 is Tesla’s bid for a broader market. The car will come with the company’s Autopilot hardware as standard, though some features will require additional payment to activate. Tesla’s direct sales model means buyers will order online or at Tesla stores rather than through traditional dealerships.
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Tesla reported hundreds of thousands of reservations for the Model 3 ahead of launch, underlining the pressure to deliver at scale. The company’s production ramp will be closely watched by both buyers and investors as it attempts to move from niche manufacturer to high-volume player.
