Upper-class saloon interiors: S-Class, A8, 7 Series or new Lexus LS?
Mercedes-Benz S-Class, Audi A8L W12, BMW 7 Series and the new 2013 Lexus LS set the standard for luxury interiors in the flagship saloon segment.
The flagship saloon segment remains the benchmark for interior luxury, with the Mercedes-Benz S-Class, Audi A8L W12, BMW 7 Series and the newly unveiled 2013 Lexus LS each making a strong claim for the best upper-class cabin. For buyers, the decision often rests on the details: technology, materials, comfort and the overall sense of occasion these interiors provide.
Mercedes-Benz S-Class: traditional luxury and innovation
The 2012 Mercedes-Benz S-Class has long set the tone for the segment. Its cabin is defined by extensive use of leather, wood veneer and metal accents, with a focus on comfort for both front and rear passengers. Features such as multi-contour seats with massage function, ambient lighting and a COMAND infotainment system reinforce the S-Class's reputation for blending traditional craftsmanship with technical innovation. Rear-seat options include executive seating, individual climate controls and entertainment screens, aiming squarely at those who prefer to be chauffeured.
Audi A8L W12: technology-driven refinement
Audi's A8L W12 takes a different approach, emphasising technology and precision. The A8L's interior stands out for its minimalist design, high-grade materials and the MMI (Multi Media Interface) system, which centralises control of navigation, audio and vehicle settings. The long-wheelbase W12 version adds extra rear legroom, four-zone climate control and optional features such as a rear-seat relaxation package with reclining seats and footrests. Audi's attention to detail is evident in the tactile feedback of switchgear and the fit and finish throughout the cabin.
BMW 7 Series: driver focus with rear-seat luxury
The BMW 7 Series balances a driver-centric layout with rear-seat comfort. The dashboard is oriented towards the driver, with iDrive controlling navigation, entertainment and vehicle settings. Materials are top-tier, with choices of fine leather and wood trim. In the rear, executive lounge options include electrically adjustable seats, individual screens and a centre console with climate and media controls. BMW's approach appeals to owners who want to drive as well as be driven, with dynamic seating and a sportier ambience than its rivals.
2013 Lexus LS: latest entrant with Japanese craftsmanship
Unveiled in July 2012, the 2013 Lexus LS brings a fresh take to the segment. Lexus focuses on omotenashi, the Japanese principle of hospitality, with hand-stitched leather, finely crafted wood inlays and a quiet, cocooned environment. The new LS introduces a 12.3-inch navigation display, remote touch interface and advanced climate control, including infrared sensors to monitor occupant temperature. Rear-seat passengers can specify ottoman seating, shiatsu massage and a Mark Levinson audio system. The LS aims to match or exceed German rivals in both comfort and technology, while offering a distinct aesthetic rooted in Japanese design.
| Model | Key Interior Features |
|---|---|
| Mercedes-Benz S-Class | Leather, wood, COMAND, massage seats, ambient lighting |
| Audi A8L W12 | Minimalist design, MMI, four-zone climate, rear relaxation package |
| BMW 7 Series | Driver focus, iDrive, executive rear options, dynamic seating |
| Lexus LS (2013) | Hand-stitched leather, 12.3-inch display, climate tech, ottoman seat |
Each of these upper-class saloons offers a distinct interpretation of luxury. The S-Class champions tradition and comfort, the A8L prioritises technology and precision, the 7 Series blends driver engagement with rear-seat luxury, and the new Lexus LS introduces Japanese craftsmanship and advanced features. For buyers, the best interior will depend on personal taste, priorities and the experience they seek from their flagship saloon.
