Delivery of Fiat 500 Prima Edizione models begins this week image

Fiat has begun delivering the first Fiat 500 Prima Edizione models to customers throughout the United States this week, marking the official return of the Italian brand to North America after 27 years.

The 2012 Fiat 500 Prima Edizione were limited, of course, to just 500 units.

“We are delighted to begin delivering the highly-anticipated Fiat Cinquecento Prima Edizione models to our cherished Fiat fans,” said Laura Soave, Head of Fiat Brand North America. “We value their unwavering loyalty and are thrilled that we now can show our appreciation by delivering the Prima Edizione models. The Prima Edizione marks the exciting and long-awaited return of the Fiat brand and true Italian automotive design to North America.”

The Prima Edizione Fiat 500s were available only in white, grey and red with only manual transmissions coming in this first batch. Each Prima Edizione (first edition) Fiat 500 gets a unique numbered plaque and is powered by the company’s 1.4-liter MultiAir four-cylinder engine .


Dealer Bill Golling said many interested customers have said they want to test the car with an automatic before buying one.