While most of its luxury rivals are racing to embrace the green initiative – with numerous plug-in hybrid or full battery-electric developments, Jaguar Land Rover has decided to wait a little longer.
Back in September the British automaker delivered a triumvirate of battery-driven concepts, all together named the Concept_e initiative, but now the strategy to join rivals in electrifying the premium range appears to have lost some steam. According to Jaguar Land Rover chief executive officer Ralf Speth, plug-in and pure battery-electric sedans and SUVs will need to wait a little longer before showing up on the driveways. He stressed the fact “it is clear” the British carmaker will need to eventually join the race in order to meet the worldwide emission goals – tougher by the decade – but he added “it will take quite a while,” even though “there is only one way you have to go” due to the abundance of new regulations. Speth added the company is still waiting for the development of better batteries and the expansion of the needed infrastructure.
Meanwhile, detractors claim the subsidiary of India’s Tata Motors has decided to postpone the green initiative mainly due to monetary constraints – including the huge price it would have to pay to research and develop proper plug-in hybrids and all-electric cars. For now, the two brands are concentrating on regular models: the Range Rover Evoque Convertible, the Jaguar XE base luxury sedan and the Jaguar F-Pace, the latter’s first ever sport utility vehicle.