German premium automaker Mercedes-Benz, the world’s third largest in the luxury segment, has announced that last month it managed to deliver a total of 125,865 vehicles for the best January in the company’s history.
The almost 14% sales jump was powered by equally strong double-digit climbs in its core markets, including Europe, China and the United States. Additionally, Mercedes had new record sales in its two largest single markets – plus 8.9% in the US and 14.5% in China, while the home market of Germany also rose 11.4 percent. “We have started the ‘year of the SUVs’ at Mercedes-Benz with a sales increase of 37% in this segment”, said Ola Källenius, the company’s chief of marketing and sales, commenting on the strong momentum for the segment at Mercedes-Benz.
The European market has shown a true recovery for the German carmaker, with sales rising 14.5% to 47,693 vehicles, buoyed by the UK (+20.4%), Italy (+16.3%), Spain (+47.4%) and France (+22.1%). Additionally, while the market is on the brink of collapse in Russia, Mercedes seems unaffected, with January sales rising 16.2 percent. The NAFTA region soared by 9.6% to a total of 27,621 units, of which 24,619 were sold in America. The Asia-Pacific region continued to show strong momentum, with a delivery record of 46,269 vehicles (+16.4%), with China taking the lion’s share with 28,080 sales.
As far as models are considered, the strongest gains were for the newly introduced new generation C-Class sedan and estate – jumping more than 50% from the same month last year. The SUV boom is being ridden by Mercedes as well, with the segment soaring 37% last month – the GLK, GL and G-Class had new record sales for January.