MG considers European expansion with new SUV image

MG Motor is a historic United Kingdom-based automaker that disappeared years ago from the European mainland. Under Chinese ownership now, the brand could push its way on the continent once more.

The company recently unveiled their latest model, the MG GS at this week’s Shanghai motor show and the model – a sport utility vehicle – is perfect for European expansion, as the markets on the continent are pushing for SUV growth. The MG GS will first reach dealerships of its adopted country – China, the world’s largest auto market – and then make its way in 2016 into the brand’s birthplace – Great Britain. There it will have to fight off the numerous entries in the increasingly embattled compact SUV/crossover segment, currently topped by Nissan’s Qashqai. “The SUV brings something new to the brand,” commented MG Motor product manager Andrew Lowerson, adding the company envisions taking the brand’s first-ever SUV model to other European markets as well.

In the United Kingdom, the MG brand has just two products on offer – the MG3 subcompact hatchback and MG6 midsize model. The producer added that in Europe the MG GS would come both in petrol and diesel derivations, after Chinese sales are started with two powertrains – a 1.5-liter or 2.0-liter turbocharged gasoline. The all-wheel-drive system comes from UK-based GKN Driveline and the automaker had Porsche Engineering tasked with making the SUV a great driving experience. The SUV will only be produced in China, while UK and later European versions would be assembled from imported kits at the former MG Rover Group plant in Longbridge, central England – next to the MG3 and MG6.

Via Automotive News Europe