New Mercedes S-Class to Launch in 2013 with Six Variants
Mercedes-Benz will expand the S-Class line-up in 2013, introducing six body styles including a four-seater cabriolet and a new S-Class Coupe, as the brand phases out Maybach.
Mercedes-Benz is set to introduce its next-generation S-Class in 2013, marking a significant expansion of its flagship range. For the first time, the S-Class will be available in six distinct variants, broadening its appeal and presence in the luxury segment. This new line-up includes a four-seater cabriolet and a newly badged S-Class Coupe, which replaces the previous CL-Class. The expanded family is a strategic move by Daimler to address a wider spectrum of luxury car buyers and reinforce its position at the top end of the market.
Expanded Mercedes S-Class Range for 2013
Transition from Maybach to S-Class Flagship
The decision to discontinue the Maybach brand in 2013 is central to Mercedes-Benz’s new approach. Instead of maintaining a separate ultra-luxury marque, Daimler will introduce more exclusive, high-specification versions of the S-Class to fill the gap left by Maybach. According to Daimler CEO Dieter Zetsche, the company believes it will achieve greater success selling luxury vehicles under the Mercedes-Benz badge. The S600 Pullman is widely expected to become the new flagship of the range, offering levels of luxury and exclusivity comparable to the outgoing Maybach models.
Overview of the Six S-Class Variants
The 2013 S-Class range is set to include:
- Short-wheelbase saloon
- Long-wheelbase saloon
- S-Class Coupe (replacing the CL-Class)
- Four-seater S-Class Cabriolet (first for the model)
- Extended-wheelbase versions
- S600 Pullman (flagship ultra-luxury variant)
This wider offering allows Mercedes-Benz to address a variety of customer needs, from traditional saloon buyers to those seeking an open-top luxury experience. The S-Class Cabriolet, in particular, marks the first time the S-Class has been offered as a four-seater convertible, expanding the model’s versatility.
Technology and Safety Innovations
The new S-Class will introduce a host of technological upgrades, with a particular focus on safety and connectivity. Dr Uwe Ernstberger, programme manager for the S-Class, has indicated that the new model will deliver a broader range and significant advances in technology compared to its predecessors. Mercedes aims to distinguish the S-Class from key competitors such as the BMW 7 Series and Audi A8 through these innovations.
A major highlight is the updated mbrace2 infotainment system, which offers cloud-based connectivity and a suite of built-in applications. Features include integration with Facebook, Yelp, Google, and Google Street View, as well as internet browsing, news feeds, and concierge services. The system also enhances safety with automated collision notification, keeping drivers informed and connected.
Implications for the Luxury Car Market
By expanding the S-Class range and discontinuing Maybach, Mercedes-Benz is positioning itself to compete more effectively in the luxury car segment. The move consolidates its offerings under a single, highly recognisable brand, while still catering to customers seeking the highest levels of comfort, technology, and exclusivity. The introduction of a cabriolet and a coupe alongside traditional saloons and the ultra-luxurious S600 Pullman demonstrates Mercedes’ commitment to innovation and its confidence in the S-Class as a cornerstone of its luxury strategy.
What to Expect Next
Further details on engine choices, performance figures, and pricing are expected to be released closer to the official unveiling of the new S-Class. The expanded range and technological advancements are likely to attract both existing Mercedes customers and those considering alternatives from other luxury manufacturers.
For background on the previous-generation S-Class, readers can refer to coverage of the 2009 model, which introduced hybrid power and advanced safety features. Updates on the 2014 S-Class launch, including technical details and images, are also available from Mercedes-Benz’s official channels.
