Hyundai Sets 2009 Elantra Touring US Prices from $18,495
The 2009 Hyundai Elantra Touring five-door will arrive at US dealerships in early 2009, with manual and automatic versions starting below $20,000 including destination.
Hyundai Motor America has confirmed pricing for the 2009 Elantra Touring, its new five-door compact, ahead of the model’s US showroom debut in the first quarter of 2009. The base model starts at $18,495 including freight, with the range topping out at $20,795 for the automatic with Premium-Sport package. This pricing strategy positions the Elantra Touring as an accessible option for buyers seeking practicality and value in the compact segment.
2009 Hyundai Elantra Touring Pricing Overview
Detailed Price Breakdown
| Model | Transmission | Package | MSRP (USD) |
|---|---|---|---|
| Touring | 5-speed manual | Standard | $18,495 |
| Touring | 4-speed automatic | Standard | $19,295 |
| Touring | 5-speed manual | Premium-Sport | $19,995 |
| Touring | 4-speed automatic | Premium-Sport | $20,795 |
All models include a $695 destination charge in the listed price. The automatic transmission is an $800 premium over the manual on both standard and Premium-Sport trims. The Premium-Sport package, available with both manual and automatic transmissions, adds additional features, although Hyundai has not provided a detailed equipment list at this stage. Manual models are fitted with a B&M sport shifter, emphasising the Touring’s sportier positioning compared to the saloon version.
Standard and Premium-Sport Equipment
While Hyundai has not released a comprehensive breakdown of features for each trim, the Premium-Sport package is expected to add upgrades beyond the standard equipment. The standard Touring already offers a five-door layout, which increases practicality compared to the Elantra saloon. The focus on versatility and sportiness is evident in the inclusion of a B&M sport shifter for manual models. Buyers can choose between a five-speed manual or a four-speed automatic transmission across both equipment levels.
Comparison with Segment Rivals
The Elantra Touring enters a US market segment with few compact estates available. Hyundai targets buyers who need more practicality than a saloon offers but who do not want to move to a larger crossover or SUV. By keeping all models under $21,000, Hyundai undercuts many rivals on price. The five-door layout and the anticipated high level of standard equipment are designed to appeal to value-conscious buyers seeking flexibility without a significant price increase.
At the time of its launch, competitors in the compact segment included hatchback and wagon variants from brands such as Mazda and Toyota, but few offered a similar blend of price, equipment, and practicality. Hyundai’s approach with the Elantra Touring reflects a broader strategy to expand its range and strengthen its value proposition in North America. The model’s pricing announcement coincides with other manufacturers revealing their own 2009 model year prices, highlighting the competitive landscape for compact and practical vehicles.
Market Position and Availability
The 2009 Elantra Touring’s arrival marks Hyundai’s entry into a niche within the US market, where compact estates are relatively rare. The company aims to attract buyers who prioritise space and versatility, but at a price point that remains accessible. The Elantra Touring’s five-door configuration provides a practical alternative to traditional saloons and is expected to appeal to small families, commuters, and those seeking additional cargo space without moving to a larger vehicle.
US dealerships were scheduled to receive the Elantra Touring in the first quarter of 2009. With all variants priced below $21,000 including destination, Hyundai positions the model as a strong value proposition in its class.
Summary of 2009 Elantra Touring Pricing
- Base model (manual, standard equipment): $18,495 (including $695 freight)
- Base model (automatic, standard equipment): $19,295
- Premium-Sport (manual): $19,995
- Premium-Sport (automatic): $20,795
- All prices include a $695 destination charge
The 2009 Hyundai Elantra Touring represents Hyundai’s effort to provide a sportier, more functional alternative to the Elantra saloon, with pricing aimed at value-oriented buyers seeking versatility and a high level of standard features. As more details on equipment become available, buyers will be able to compare the Elantra Touring’s offering with other compact hatchbacks and estates in the US market.
