Audi launches new 2010 A8 with advanced tech and lighter body
Audi’s 2010 A8 arrives with aluminium construction, new V8 engines, full LED headlights and a revised MMI system, aiming to set benchmarks for luxury saloons.
Audi has unveiled the 2010 A8, its new flagship saloon, featuring a lightweight aluminium body, advanced driver assistance systems and a choice of more powerful yet more efficient V8 engines. The new model, which goes on sale in Europe in early 2010, aims to challenge established rivals with a blend of technology, efficiency and comfort.
Engines and efficiency
The 2010 A8 launches with two V8 options: a 4.2-litre FSI petrol engine producing 273kW (372hp) and a 4.2-litre TDI diesel delivering 258kW (350hp). Both offer more power and torque than their predecessors, while Audi claims fuel consumption has dropped by up to 22 percent, thanks to features like a recuperation system and thermal management. An eight-speed tiptronic automatic transmission is fitted as standard, and quattro all-wheel drive remains a core part of the A8’s drivetrain. The 4.2 TDI comes with a standard sport differential for dynamic torque distribution between the rear wheels.
A 3.0 TDI V6 will join the range later in 2010, with two power outputs: 184kW (250hp) for the standard version and 150kW (204hp) for a front-wheel drive variant. Audi claims the latter will achieve just 6.0 litres per 100km and CO2 emissions of 159g/km, which would set a new benchmark for fuel efficiency in the luxury saloon class.
Chassis, dynamics and technology
The new A8 sits on an aluminium Audi Space Frame, keeping weight down despite its increased size. Adaptive air suspension with variable damping is standard, working alongside Audi drive select to tailor ride and handling. Dynamic steering is available as an option. All wheel control arms are aluminium to further reduce unsprung mass and improve response.
Audi introduces full LED headlights to the A8, following their debut on the R8. The system uses light-emitting diodes for all functions, including low and high beam, indicators and daytime running lights. The LEDs are claimed to provide a daylight-like colour temperature and reduced energy consumption compared to xenon units. Adaptive light technology and a new night vision assist system with pedestrian detection are also available.
Interior and MMI updates
Inside, the A8 features a wide, inclined centre tunnel and a new version of Audi’s MMI system. The optional MMI touchpad allows drivers to input navigation destinations by tracing letters with a finger. The system integrates with advanced driver aids, sharing route data with the transmission, headlights and adaptive cruise control for more anticipatory responses. The 8-inch central display uses three-dimensional graphics and a revised menu structure aimed at easier operation. Materials and finishes emphasise craftsmanship, with a choice of five interior colours and three roof linings.
Design and dimensions
The new A8 grows to 5,137mm in length with a 2,992mm wheelbase, making it longer and wider than its predecessor. The roofline follows a coupé-inspired arc, while the front end is distinguished by new headlight designs and a prominent grille. Xenon plus headlights are standard, with full LED units as an option. Traditional fog lights are replaced by all-weather lighting integrated into the main headlight units, freeing up space for radar sensors used by the adaptive cruise control system.
Audi positions the A8 as a technological flagship, aiming to set new standards for efficiency, safety and comfort in the luxury saloon segment. The model will reach European showrooms in early 2010, with a US launch later in the year.
For more on Audi’s design and technology direction, see the 2010 Audi R8 prices announcement.
