Chrysler 300C 2010 Range Brings Diesel and HEMI Power to UK
Chrysler UK’s 2010 300C line-up arrives with four trims, diesel and petrol V8 options, and new equipment levels targeting both luxury and performance buyers.
Chrysler UK launched its 2010 300C range with four distinct versions, offering both diesel and petrol V8 powertrains to meet demand for luxury, equipment and outright performance. The line-up comprises the SE, SR, SRT and SRT-8, with pricing starting at £23,995 for the entry-level SE diesel and topping out at £41,795 for the flagship SRT-8.
Diesel and V8: Engine choices define the range
The 300C SE, SR and SRT all use Chrysler’s 3.0-litre V6 common-rail diesel engine, delivering 215 bhp at 4,000 rpm and 376 lb ft of torque from 1,600 rpm. All three are fitted with a five-speed automatic gearbox. The diesel models reach 62.5 mph in 8.7 seconds and have a top speed of 143 mph, figures that put the 300C in line with rivals in the executive saloon segment.
The SRT-8 sits apart with its 6.1-litre HEMI V8 petrol engine, producing 425 bhp and 420 lb ft. Chrysler quotes 0-62.5 mph in 5.0 seconds and a top speed of 165 mph, targeting drivers after American muscle with luxury saloon comfort. The SRT-8’s standing quarter-mile is in the high 13-second range, and 0-100-0 mph is dispatched in the mid-16 seconds.
Trim levels and equipment changes
Standard kit on the SE includes leather seats, ESP, ABS, multiple airbags, heated front seats, dual-zone climate control, LED ambient lighting, front fog lamps, and parking sensors. Exterior features include Xenon headlamps, rain-sensing wipers and 18-inch aluminium wheels. The entertainment system brings AM/FM radio, CD/MP3 capability and a six-speaker Boston Acoustics system.
- SR (£24,995): Adds auto-dimming mirror, upgraded Boston Acoustics with subwoofer, Uconnect GPS sat nav, Bluetooth hands-free system. Options: power sunroof (£750), heated rear seats (£250).
- SRT (£27,995): Gains mesh grille, body-coloured mirrors and handles, wheel arch extensions, 20-inch wheels, leather and suede sports seats, carbon fibre interior trim.
- SRT-8 (£41,795): 6.1 V8, Brembo brakes, power sunroof, performance-tuned steering and suspension.
Positioning and market context
Chrysler’s 300C range enters a competitive segment, offering diesel efficiency for fleet and private buyers as well as a high-performance SRT-8 for enthusiasts. The SRT-8’s price undercuts many German rivals with similar performance, while the diesel models target buyers seeking American style with European running costs.
Chrysler’s approach with the 2010 300C line-up reflects the brand’s strategy to maintain a foothold in the UK executive saloon market by offering high equipment levels, distinctive styling and a choice between muscular petrol and efficient diesel powertrains. The SRT-8’s performance credentials and price point make it a rare proposition for buyers seeking something different from the mainstream German offerings.
