Geneva Motor Show 2011: Key Premieres and New Models
Volkswagen, Mercedes-Benz, Audi, Opel, Hyundai and Kia are among the manufacturers revealing new models and technologies at the 2011 Geneva Motor Show.
The 2011 Geneva Motor Show opens its doors with a wave of new models and powertrain announcements from major manufacturers, setting the tone for the European automotive calendar. Volkswagen, Mercedes-Benz, Audi, Opel, Hyundai and Kia have all confirmed world or European premieres for the event, with a strong emphasis on new-generation city cars, hybrids and performance models.
Volkswagen: City Car and Cabriolet Focus
Volkswagen’s stand will feature the production version of the VW Up, its compact city car aimed at urban buyers. While the electric version of the Up is not expected before 2013, the petrol-powered model arrives as VW’s answer to growing demand for efficient city transport. Alongside the Up, Volkswagen will also unveil the new Golf Cabrio, reviving a badge last seen in 2002. The new Beetle is also set to appear, based on the current Golf platform.
Mercedes-Benz: New SLK and C-Class Coupé
Mercedes-Benz will present the new-generation SLK roadster, which adopts styling cues from the SLS AMG and features a redesigned front end with LED daytime running lights. For the first time, the SLK will be available with a diesel engine. The new C-Class Coupé also makes its debut, featuring a more aggressive bonnet, updated headlights and a suite of electronic driver aids including start-stop, adaptive cruise and traffic sign recognition.
Audi: Performance and Hybrid Technology
Audi’s Geneva line-up includes the public debut of the S7, the high-performance version of the A7 Sportback. The S7 is expected to use a supercharged 4.0-litre V8 with an estimated 500hp, paired with a seven-speed S Tronic dual-clutch gearbox. Audi is also bringing the Q5 Hybrid, which combines a 2.0-litre TFSI petrol engine with a disk-shaped electric motor integrated into an eight-speed automatic transmission. Audi claims the hybrid system delivers a total output of 241bhp and 354lb ft of torque, with V6-like performance and four-cylinder fuel economy.
Opel: Astra GTC and Zafira Highlight
Opel is using Geneva to showcase the Astra GTC, a three-door coupé with a wider track and sportier styling than the standard Astra. The GTC is expected to revive the GSI badge and will be offered with engines up to 240hp in the OPC version. The new Zafira also gets its premiere, bringing updated styling and practicality to Opel’s MPV line-up.
Hyundai and Kia: Estate and City Car Debuts
Hyundai will present the i40 estate, targeting the European D-segment with a model that offers cargo space comparable to the Volkswagen Passat Variant. The i40 will be powered by a 1.7-litre diesel engine with two power outputs and is due to reach the market in June 2011. Kia, meanwhile, is unveiling the new Picanto, which adopts a more assertive design from the brand’s Frankfurt-based team. Technical details remain limited, but the new Picanto is expected to share its platform with the Hyundai i10.
Performance and Hybrid Trends
- Audi S7: Supercharged 4.0-litre V8, estimated 500hp.
- Opel Astra GTC OPC: Up to 240hp.
- Audi Q5 Hybrid: 2.0 TFSI plus 33kW electric motor, 241bhp total output.


