2012 Mitsubishi ASX Priced from €19,350 in Europe
Mitsubishi has confirmed the 2012 ASX crossover will start at €19,350, with a range of petrol, diesel and bi-fuel variants plus several equipment levels.
Mitsubishi has set the starting price for the 2012 ASX at €19,350, bringing the refreshed compact SUV to European showrooms with a broader line-up and new equipment options. The entry-level price applies to the 1.6 Inform, with higher trims and engines pushing the range above €29,000 for the most expensive specification.
2012 Mitsubishi ASX: Pricing and Model Overview
Trim Levels and Standard Equipment
The 2012 ASX is available in three main trims: Inform, Invite, and Intense Panoramic. Each trim level is designed to cater to different customer needs, offering a variety of features and equipment as standard or optional.
- Inform (entry-level): ABS with EBD and Brake Assist, seven airbags, CD/MP3 radio with four speakers, automatic climate control, and a hill start system.
- Invite (mid-range): Adds 16-inch alloy wheels and additional comfort and convenience features for a €2,450 premium over the Inform.
- Intense Panoramic (top of the range): Features 17-inch alloy wheels and a panoramic glass roof, aimed at buyers seeking a more premium experience.
Buyers looking to further personalise their ASX can select from a range of optional extras. The Luxury Pack & Ship, priced at €3,450, includes leather seats with heating for the front row, keyless entry, a navigation system with touchscreen, rearview camera, and a 719-watt Rockford audio system with nine speakers. Metallic paint is available for €590, and a Start/Stop system can be added for €390 where compatible.
Engine Options and Drivetrain
The 2012 ASX offers a choice of three engines, each catering to different driving needs and fuel preferences. The 1.6-litre petrol engine is available across all three trims, providing a balance between performance and efficiency. The 1.8 DI-D diesel engine is offered for those seeking more torque and the option of all-wheel drive. Additionally, a 1.6 GPL Bi-Fuel variant is available, appealing to drivers interested in alternative fuels and lower running costs.
- 1.6-litre petrol: Available in Inform, Invite, and Intense Panoramic trims.
- 1.8 DI-D diesel: Offered with both two-wheel drive (2WD) and four-wheel drive (4WD) in Invite and Intense Panoramic.
- 1.6 GPL Bi-Fuel: Available in all three trims, starting at €20,850.
Detailed Pricing by Variant
| Model | Price (€) |
|---|---|
| 1.6 Inform | 19,350 |
| 1.6 Invite | 21,800 |
| 1.6 Intense Panoramic | 24,100 |
| 1.6 GPL Bi-Fuel Inform | 20,850 |
| 1.6 GPL Bi-Fuel Invite | 23,300 |
| 1.6 GPL Bi-Fuel Intense Panoramic | 25,600 |
| 1.8 DI-D 2WD Invite | 24,700 |
| 1.8 DI-D 2WD Intense Panoramic | 27,000 |
| 1.8 DI-D 4WD Invite | 26,700 |
| 1.8 DI-D 4WD Intense Panoramic | 29,000 |
The pricing structure reflects the variety of configurations available, allowing buyers to select a model that fits their requirements and budget. The entry-level 1.6 Inform is the most affordable, while the 1.8 DI-D 4WD Intense Panoramic sits at the top of the range, combining the highest trim with the most powerful engine and all-wheel drive capability.
Optional Equipment and Packages
To enhance comfort and technology, Mitsubishi offers several optional extras. The Luxury Pack & Ship, at €3,450, brings features typically found in higher-end vehicles, such as leather upholstery, heated front seats, keyless entry, a navigation system with touchscreen, a rearview camera, and a premium Rockford audio system. Metallic paint and Start/Stop technology are also available for additional cost, allowing buyers to further customise their ASX.
Market Position and Competition
The 2012 Mitsubishi ASX enters a competitive segment, facing rivals like the Nissan Qashqai, Kia Sportage, and Hyundai ix35. Its pricing and equipment levels are designed to offer strong value, especially with the availability of bi-fuel and diesel options. The addition of all-wheel drive on the diesel model also broadens its appeal to drivers needing extra traction or planning to use the car in varied conditions.
Summary
With a starting price of €19,350 and a broad range of trims, engines, and options, the 2012 Mitsubishi ASX is positioned as a versatile choice in the compact SUV market. Its combination of standard safety features, optional luxury equipment, and the availability of alternative fuel and all-wheel drive variants make it a notable contender for buyers seeking flexibility and value in their next vehicle.
