Ford updates F-150 for 2013 with new tech and styling tweaks
The 2013 Ford F-150 arrives with a refreshed front end, new technology options and a choice of four engines, keeping the best-selling pickup current in a competitive US market.
Ford has revealed the 2013 F-150, updating its best-selling pickup with minor styling changes, new technology features and a familiar range of four engines. The new model goes on sale in North America later in 2012.
The most obvious changes appear at the front, where the F-150 gets a redesigned grille, new optional high-intensity discharge headlights and restyled wheels. Ford has also introduced three new paint options: Ruby Red Clearcoat Metallic, Blue Jeans Metallic and Kodiak Brown Metallic.
Inside, the 2013 F-150 benefits from a revised instrument cluster and a 4.2-inch LCD display. Higher-spec Lariat, King Ranch, Platinum and Limited models are fitted with the MyFord Touch infotainment system, while all versions gain the latest SYNC connectivity. Ford has updated the upholstery and added wood inserts on certain trims to keep the cabin up to date with rivals.
Engine choices for 2013
Buyers continue to get a choice of four engines, all carried over from the previous year. The entry-level 3.7-litre V6 delivers 302 horsepower and 278 lb-ft of torque. The 3.5-litre EcoBoost V6, which has proved popular for its blend of power and efficiency, produces 365 horsepower and 420 lb-ft of torque. For those needing more muscle, the 5.0-litre V8 offers 360 horsepower, while the range-topping 6.2-litre V8 puts out 411 horsepower and 434 lb-ft of torque. All engines are mated to a six-speed automatic transmission.
| Engine | Power (hp) | Torque (lb-ft) |
|---|---|---|
| 3.7-litre V6 | 302 | 278 |
| 3.5-litre EcoBoost V6 | 365 | 420 |
| 5.0-litre V8 | 360 | 380 |
| 6.2-litre V8 | 411 | 434 |
Focus on technology and comfort
Ford has made a point of enhancing the F-150’s technology offering, particularly in the upper trim levels. The MyFord Touch system, previously unavailable on the F-150, is now standard on Lariat and above, giving drivers access to improved navigation, entertainment and connectivity features. The SYNC system is standard across the range, reflecting Ford’s commitment to keeping its trucks competitive as buyers increasingly expect car-like technology in pickups.
Market context and competition
The F-150 remains a core product for Ford in North America, where the F-Series is consistently the top-selling vehicle. The 2013 updates are aimed at maintaining its appeal against fresh competition from Chevrolet, Ram and Toyota. Ford's strategy is to keep the truck visually current and technologically relevant without a full redesign, as the current generation has only recently adopted the EcoBoost V6 and major structural changes.
With the 2013 F-150, Ford continues to refine its formula rather than reinvent it, focusing on incremental improvements to meet changing customer expectations in the US pickup market.
