Ford Focus ST Launches Globally in 40 Markets
Ford begins the worldwide rollout of the 2013 Focus ST, offering both hatchback and estate versions in 40 countries, with deliveries to start in September.
Ford has confirmed the global launch of the 2013 Focus ST, making the hot hatch available in 40 countries across Europe, North America, Asia and beyond. The new model arrives in both five-door hatchback and estate forms, with first deliveries scheduled to begin in September 2012. This marks a significant moment for Ford’s performance range, as the Focus ST is now set to reach a much wider audience than before.
Global rollout for the Ford Focus ST
The Focus ST had its world premiere at the Paris Motor Show in September 2011. Now, Ford is pushing the performance model out to a broad international audience, targeting buyers in 40 different markets. The company is offering both the five-door hatch and the estate, expanding the ST’s appeal beyond the traditional hot hatch crowd. This is the first time the estate version is available in so many countries alongside the hatchback, giving buyers more choice within the performance segment.
Ford’s global strategy and sales performance
Ford’s decision to launch the Focus ST in such a wide range of countries is closely linked to the Focus’s strong global sales. The standard Focus model topped worldwide sales charts in 2013, with more than 1.1 million units sold. By expanding the availability of the ST, Ford aims to build on this momentum and offer a performance-oriented option to a larger number of markets. This approach is designed to attract buyers who are looking for a sporty driving experience without compromising on everyday usability.
The global rollout also reflects Ford’s commitment to unifying its product range and delivering consistent offerings to customers in different regions. By making the Focus ST available in both hatchback and estate forms, Ford is catering to diverse preferences and market demands. The estate version, in particular, is expected to appeal to buyers who need additional boot space and practicality but do not want to sacrifice performance.
Engine and performance details
Under the bonnet, the 2013 Focus ST features a 2.0-litre turbocharged four-cylinder engine. This unit produces 250hp and 265 lb-ft of torque, sending power to the front wheels through a six-speed manual gearbox. Ford claims the Focus ST can accelerate from 0 to 62mph in just 6.5 seconds, with an electronically limited top speed of 155mph. These figures place the Focus ST firmly among the leading hot hatches of its time.
The combination of a turbocharged engine and manual transmission is intended to appeal to driving enthusiasts who value engagement and control. The Focus ST is designed to offer a balance between everyday comfort and spirited performance, making it suitable for both daily commuting and more enthusiastic driving. With its practical body styles and strong performance credentials, the Focus ST is positioned as a versatile choice within the segment.
| Engine | 2.0-litre turbocharged four-cylinder |
|---|---|
| Power | 250hp |
| Torque | 265 lb-ft |
| Transmission | Six-speed manual |
| 0-62mph | 6.5 seconds |
| Top speed | 155mph (electronically limited) |
Market positioning and pricing
In its home US market, the Focus ST starts at $24,495. Pricing in other regions varies depending on local taxes and specifications, but Ford is positioning the ST as a relatively accessible performance model within the Focus range. By offering both hatchback and estate versions, Ford is targeting buyers who want performance without sacrificing practicality. This dual offering is expected to broaden the ST’s appeal and attract new customers to the brand.
The Focus ST competes with other well-known hot hatches, such as the Volkswagen Golf GTI and Renault Megane RS. Its combination of power, practicality and value is designed to make it a compelling alternative in this competitive market. The estate version, in particular, gives Ford an edge in markets where buyers need extra space for family or cargo, but still want a sporty driving experience.
Availability and delivery schedule
Deliveries of the 2013 Focus ST are set to begin in September 2012. Customers in the 40 launch countries will have access to both body styles, and Ford expects strong demand based on the success of previous Focus models. The global rollout is a key part of Ford’s strategy to strengthen its presence in the performance car segment and appeal to a wider range of buyers.
The launch of the Focus ST in so many countries also highlights Ford’s ability to adapt its products to different markets and regulations. By offering a performance model that meets the needs of diverse customers, Ford is reinforcing its reputation as a global automaker with a broad and flexible product range.
