2013 SRT Viper pricing revealed: starts at $99,390 in the US
Chrysler confirms the new SRT Viper will start at $99,390 including destination, with the higher-spec GTS model priced at $122,390 for the 2013 model year.
Chrysler has officially announced pricing for the 2013 SRT Viper range in the United States. The base model starts at $99,390, which includes the $1,995 destination charge. For buyers seeking a more comprehensively equipped version, the SRT Viper GTS is priced at $122,390, also including destination. Both models are scheduled to become available for order in mid-November 2012, with production taking place at the Conner Avenue Assembly Plant in Detroit.
2013 SRT Viper Pricing and Availability
Positioning as SRT Flagship
The 2013 SRT Viper marks a significant milestone for Chrysler, as it becomes the most expensive production vehicle in the company’s line-up. Despite this, the Viper is positioned below its main rival, the Chevrolet Corvette ZR1, in terms of price. At launch, the Corvette ZR1 carried a higher price tag, making the Viper a more accessible option for buyers seeking a high-performance American supercar.
With the 2013 launch, the Viper stands as the flagship model for the SRT brand. This generation is the first to be launched under the SRT badge following its separation from Dodge, signalling a new era for Chrysler’s performance division. The move is intended to give SRT a distinct identity in the high-performance segment, with the Viper leading this strategy.
Chrysler has highlighted that the new Viper features a redesigned exterior and interior, making use of premium materials throughout the cabin. The exterior design also benefits from enhanced aerodynamic elements, contributing to both aesthetics and performance. The GTS model, positioned above the standard Viper, is expected to offer additional equipment and features, although full details of the specification differences have yet to be released by the manufacturer.
Technical Specifications
| Engine | 8.4-litre V10, all-aluminium |
|---|---|
| Power | 640hp |
| Torque | 600 lb-ft |
| Drivetrain | Rear-wheel drive |
| Transmission | Manual (details not specified) |
Both the standard SRT Viper and the GTS variant are powered by an 8.4-litre all-aluminium V10 engine. This powerplant delivers 640 horsepower and 600 lb-ft of torque, with power sent to the rear wheels. The engine is mounted in a mid-front position, which is intended to optimise weight distribution and handling. Chrysler has stated that the new Viper achieves the best power-to-weight ratio in its class, though official performance figures such as acceleration times and top speed were not disclosed with the pricing announcement.
Production and Market Availability
Production of the 2013 SRT Viper will take place at the Conner Avenue Assembly Plant in Detroit, a facility closely associated with the Viper since 1995. This continuity maintains the model’s heritage as a Detroit-built supercar. Orders are scheduled to open in mid-November 2012, with initial deliveries expected to begin shortly after. At launch, the new Viper will be available exclusively in North America. Chrysler has not announced any immediate plans for a European release for the 2013 model year. This decision keeps the Viper as a North American exclusive, at least for its initial production run.
Comparison with the Chevrolet Corvette ZR1
The 2013 SRT Viper enters the market as a direct competitor to the Chevrolet Corvette ZR1. While both are American-built supercars featuring high-output engines and rear-wheel drive layouts, the Viper’s starting price undercuts that of the ZR1 at launch. This pricing strategy may appeal to enthusiasts seeking a flagship performance vehicle with a lower entry cost compared to its main rival.
| Model | Base Price (USD, incl. destination) |
|---|---|
| 2013 SRT Viper | $99,390 |
| 2013 SRT Viper GTS | $122,390 |
| Chevrolet Corvette ZR1 (at launch) | Higher than $122,390 |
Summary
With its combination of a powerful V10 engine, premium materials, and distinctive styling, the 2013 SRT Viper is positioned as Chrysler’s ultimate performance offering. Its pricing makes it the company’s most expensive production model to date, yet it remains more affordable than some key competitors. Production will remain centred in Detroit, and the Viper will be available to North American customers from mid-November 2012. The 2013 SRT Viper’s pricing reflects its status as a flagship for the SRT brand, while maintaining a competitive edge against its rivals.
