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Peugeot 308 SW estate unveiled at 2014 Geneva Motor Show

Peugeot has revealed the 308 SW estate at Geneva, offering a 610-litre boot and lower emissions, as the brand seeks to strengthen its position in the compact estate market.

By Chris Wilson Updated
2014 Peugeot 308 SW Active HDi 1.6 front view
2014 Peugeot 308 SW Active HDi 1.6 front view Vauxford / CC BY-SA 4.0

Peugeot has launched the 308 SW estate at the 2014 Geneva Motor Show, expanding its C-segment line-up with a model aimed at buyers needing more space and versatility than the standard hatchback. The 308 SW arrives as Peugeot’s answer to the family estate market, with a focus on boot space, efficiency and updated styling.

The new 308 SW sits on Peugeot’s EMP2 modular platform, shared with the 308 hatch, delivering a weight saving of around 140kg compared to the outgoing estate. This reduction contributes directly to improved fuel economy and lower emissions, both critical factors in the compact estate segment.

Boot space and practicality

Peugeot claims the 308 SW’s boot offers 610 litres of luggage space with the rear seats in place, placing it amongst the largest in its class. Only the Honda Civic Tourer edges it with a 624-litre boot, while the Skoda Octavia Combi is a close competitor. The boot’s square shape and low loading lip are designed for family use and practicality, with the rear seats folding flat to further increase cargo capacity.

Engines and emissions

All engines from the 308 hatchback carry over to the SW, including the latest BlueHDi diesel. Peugeot highlights the BlueHDi’s CO2 emissions of just 85g/km, which is among the lowest for a non-hybrid estate at launch. Petrol options are also available, but the emphasis at Geneva was on the diesel’s efficiency and compliance with tightening European emissions targets.

Design and platform

The 308 SW adopts the new Peugeot design language, with a sharper front end and clean lines that echo the hatchback. The switch to the EMP2 platform not only saves weight but also helps improve ride and handling, according to Peugeot’s presentation at Geneva. The lighter chassis should also translate to lower running costs for owners, especially in diesel form.

Market context

The 308 SW’s debut comes as Peugeot seeks to rebuild its position in Europe following financial restructuring and new investment from Dongfeng and the French government. The estate’s combination of space, efficiency and updated styling is intended to compete directly with established rivals like the Skoda Octavia Combi and Honda Civic Tourer. For buyers, the 308 SW offers a practical alternative in a segment where boot space and running costs remain key priorities.

For more on other C-segment estates launched at Geneva, see theSkoda Octavia Scout and VisionC Concept Debut at 2014 Geneva Motor Show.

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