2014 Toyota RAV4 Rendered Ahead of Next-Gen Launch
Italian magazine Quattroruote has published renderings of the upcoming 2014 Toyota RAV4, previewing a major design departure and hinting at the loss of the seven-seat option.
Italian publication Quattroruote has unveiled renderings of the upcoming Toyota RAV4, giving an early indication of the design direction for Toyota’s next compact SUV. With the third generation of the RAV4 in production since 2005, anticipation has been building for a significant update. The renderings offer insight into the changes expected for the 2014 model year, which is set to replace the long-running outgoing version.
Introduction: New Renderings of the 2014 Toyota RAV4
Design Changes and Exterior Styling
The images published by Quattroruote suggest a marked departure from the rounded, conservative styling of the current RAV4. The renderings show a more dramatic exterior, with sharper creases, a pronounced front grille, and a lower, more assertive stance. These features indicate that the new RAV4 may adopt styling cues from other recent Toyota models, such as the Toyota Harrier. The result is a look that is more contemporary and dynamic, reflecting Toyota’s efforts to modernise its SUV line-up.
If these renderings are accurate, the 2014 RAV4 will stand out from its predecessor, which has been known for its understated appearance. The shift in design could help the RAV4 appeal to a broader range of buyers looking for a more visually striking compact SUV.
Seating Configuration and Practical Implications
One of the most notable changes suggested by Quattroruote’s renderings is the potential removal of the third-row seating option. The current, third-generation RAV4 offers a seven-seat configuration in some markets, but this feature is rumoured to be dropped for the new model. This aligns the RAV4 with competitors such as the Honda CR-V and Ford Escape, which are both strictly five-seaters.
The decision to focus on a five-seat layout could have several practical benefits. Removing the third row would free up additional luggage space and enhance comfort for rear passengers. However, it may also disappoint buyers who require the flexibility of seven seats, potentially pushing them towards larger SUVs in Toyota’s range or those of other manufacturers.
Production Timeline and Market Launch
Production of the new RAV4 is expected to begin in autumn 2012, with a US market launch likely in early 2013. This schedule follows Toyota’s typical global rollout strategy for its major models. The outgoing third-generation RAV4 is currently assembled in several locations, including Japan, Canada, and China, and the new model is expected to continue this international approach.
Toyota has yet to confirm details regarding the powertrain or interior features of the new RAV4. The current model is available with a wide range of engines and transmissions, depending on market, and it is likely that the new generation will maintain a similarly broad line-up to cater to global demand.
Comparison with Key Competitors
The move to eliminate the seven-seat option reflects a broader trend in the compact SUV segment. Neither the Honda CR-V nor the Ford Escape, two of the RAV4’s closest rivals, offer a third row of seats. By focusing on five-seat practicality, Toyota simplifies the RAV4’s positioning in the market and may streamline production. However, this change could also influence buyers who prioritise seating capacity, potentially steering them towards larger SUVs.
Background: The Third-Generation RAV4
The third-generation Toyota RAV4 was introduced in 2005 and received a facelift in 2008 for the 2009 model year. It has been a mainstay in Toyota’s line-up, known for its versatility and range of options. The current RAV4 is offered with up to eight different engines and six transmissions, depending on market, and is assembled in multiple plants worldwide. Its dimensions vary slightly by region, with a length between 4,395 mm and 4,620 mm, width from 1,815 mm to 1,855 mm, and height from 1,685 mm to 1,755 mm.
As Toyota prepares to introduce the next generation, the company is expected to build on this global approach, though final specifications and pricing details have not yet been announced.
Summary
The renderings of the 2014 Toyota RAV4 published by Quattroruote point to significant design changes and a possible shift in seating configuration. The model is expected to feature a sharper, more angular exterior and to focus on five-seat practicality, following the lead of key competitors. With production anticipated to start in autumn 2012 and a US launch likely in early 2013, the new RAV4 is set to continue Toyota’s strong presence in the compact SUV market.
