2016 BMW 7 Series makes public debut at Frankfurt
BMW’s new flagship saloon, the 2016 7 Series, takes centre stage at the 2015 Frankfurt Motor Show, showcasing new technology, lighter construction and a plug-in hybrid option.
BMW has brought the new 7 Series to the 2015 Frankfurt Motor Show, giving the public its first close look at the sixth-generation luxury saloon. The new model, shown in both standard and long-wheelbase forms, introduces a lighter platform and a suite of new technology aimed at keeping BMW’s flagship competitive against its German rivals. The 2016 BMW 7 Series is presented as a significant update, with the company seeking to blend "supreme dynamic ability" and "luxurious long-distance comfort" in its latest flagship.
Public Debut at Frankfurt Motor Show
Exterior Design and Dimensions
While the exterior design is evolutionary rather than revolutionary, the new 7 Series stands out for its technical upgrades. BMW’s carbon core construction, which blends carbon-fibre with steel and aluminium, has reduced weight compared to the outgoing model. The familiar kidney grille now sits between standard LED headlights, while laser lights are available as an option. The show cars feature chrome detailing and a range of alloy wheel sizes from 17 to 21 inches, catering to both subtle and more striking tastes. At the rear, L-shaped taillights and front fender vents add to the executive appearance.
The 7 Series is offered in two body styles: standard and extended wheelbase. The long-wheelbase (LWB) variant is 14 cm longer, with the extra length benefiting rear passenger space. This approach is designed to appeal to markets and buyers who prioritise rear-seat comfort and space, a key battleground in the luxury limousine segment.
Interior Features and Technology
Inside, the new 7 Series continues BMW’s tradition of understated luxury. A choice of leather upholstery options is available, along with wood or aluminium trim. The centrepiece is the latest version of BMW’s iDrive infotainment system, now featuring both a touchscreen and gesture control technology. Touch-sensitive controls are also present, enhancing the sense of modernity.
The long-wheelbase model on display features the Executive Lounge package, which offers four-zone automatic climate control, ventilated and powered rear seats, an Executive Lounge rear console, and a 7-inch Touch Command tablet for rear passengers. Options for audiophiles include a Bowers & Wilkins Diamond surround sound system, while the Sky Lounge panoramic glass roof is available for those seeking a more open, airy cabin environment. These features are aimed at ensuring that the 7 Series remains a strong contender in the luxury segment, where comfort and technology are paramount.
Engine Range and Plug-in Hybrid
The 2016 7 Series engine line-up at launch includes several choices to suit different preferences. The 750i xDrive features a 4.4-litre TwinPower Turbo V8, producing 450 PS and 650 Nm of torque. For those seeking a more relaxed driving experience, the 740i is powered by a 3.0-litre six-cylinder petrol engine, delivering 326 PS and 450 Nm. Diesel buyers are catered for with the 730d, which offers 265 PS and 620 Nm, and is available with or without xDrive all-wheel drive.
A major highlight is the introduction of the 740e plug-in hybrid. This model combines a 2.0-litre turbocharged four-cylinder petrol engine with a 95 PS electric motor and a lithium-ion battery. BMW claims a total output of 326 PS, with fuel consumption of 2.1 L/100km and an electric-only range of up to 40 km. The 740e plug-in hybrid is rated at 134.5 mpg UK and can travel up to 25 miles on electric power alone, making it a notable option for those prioritising efficiency without sacrificing luxury.
Driver Assistance and Advanced Systems
BMW’s focus on technology extends to driver assistance features in the new 7 Series. Systems such as adaptive cruise control, lane keeping assist, and remote parking are available. The combination of lighter construction and advanced electronics is designed to improve both driving dynamics and long-distance comfort. These technologies reflect the increasing importance of semi-autonomous features in the luxury car market, where buyers expect the latest innovations for convenience and safety.
Market Context and Rivals
The 7 Series faces renewed competition from the Mercedes-Benz S-Class and Audi A8, both of which have set high standards in the luxury saloon segment. BMW’s decision to emphasise technology and efficiency, particularly with the introduction of the plug-in hybrid, is a direct response to shifting expectations among luxury car buyers. The move towards electrification and advanced driver assistance systems is reshaping the segment, and BMW aims to compete strongly with the latest 7 Series.
For a broader view of key launches at the show, see 2015 Frankfurt Motor Show: Supercars, SUVs and Electric Concepts Lead the Line-up.
