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Aston Martin DBX Concept Breaks Cover at Geneva 2015

Aston Martin has revealed the DBX Concept at the 2015 Geneva Motor Show, previewing a bold direction for the marque with an all-electric luxury GT crossover.

By Editorial Desk Updated
Aston Martin DBX Concept at the 2015 Geneva Motor Show
Aston Martin DBX Concept at the 2015 Geneva Motor Show Arnaud 25 / CC BY-SA 4.0

Aston Martin has unveiled the DBX Concept at the 2015 Geneva Motor Show, signalling a dramatic shift in its approach to luxury GT cars. The concept, which made its world premiere alongside the Vulcan supercar, previews a future production model aimed at expanding the brand’s appeal beyond its traditional sports car territory.

The DBX Concept stands out with its Black Pearl Chromium paintwork, sweptback headlights and signature Aston Martin grille. Inside, the cabin features four individual seats trimmed in Nubuck leather, underlining the car’s luxury credentials. The show car’s proportions and ride height suggest a crossover stance, but the design language remains unmistakably Aston Martin.

Electric powertrain and technology

Rather than a conventional petrol engine, the DBX Concept uses electric motors powered by lithium sulphur cells. Aston Martin has not released detailed performance figures, but the choice of battery chemistry and all-wheel drive hints at both ambition and technical experimentation. The concept also incorporates drive-by-wire electric steering, carbon ceramic brakes with a kinetic energy recovery system, and head-up displays for both driver and passenger.

  • Electric motors powered by lithium sulphur cells
  • Drive-by-wire electric steering
  • Carbon ceramic brakes with kinetic energy recovery
  • Head-up displays for both front occupants

A new direction for Aston Martin

Aston Martin’s decision to show a crossover concept with a full electric powertrain marks a clear intention to diversify its future range. The company described the DBX as a way to challenge conventional thinking about luxury GT travel. While the production version’s final specification remains unconfirmed, the concept’s technology and format reflect the brand’s response to changing customer expectations and regulatory pressures.

Further details about the DBX Concept’s future are expected as Aston Martin develops its production plans. For more on key debuts from Geneva, see our 2015 Geneva Motor Show coverage.

Aston Martin DBX Concept at the 2015 Geneva Motor Show
Aston Martin DBX Concept revealed at the 2015 Geneva Motor Show

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