Aston Martin unveils Q personalisation and CC100 concept at Frankfurt
Aston Martin brought its new Q personalisation service to the 2013 Frankfurt Motor Show, alongside the CC100 Speedster concept and the DB9 Centenary Edition.
Aston Martin used the 2013 Frankfurt Motor Show to launch its Q by Aston Martin personalisation service, aiming to offer buyers a broader range of bespoke options than the standard options list allows. The company highlighted the service with a specially commissioned Vanquish Volante, finished in Red Ember paint and fitted with bronze metallic leather and Gulf orange splitters. The car was displayed on the Aston Martin stand throughout the event.
The Q by Aston Martin programme is designed to let customers specify unique colours, materials and finishes for their cars, extending well beyond the existing catalogue. The Vanquish Volante on display demonstrated the flexibility of the new service, with its distinctive paint and interior trim intended to show the kind of customisation now available. Aston Martin's design director, Marek Reichman, said the service aimed to deliver near-infinite flexibility for buyers seeking something individual.
CC100 Speedster concept on show
Alongside the Q launch, Aston Martin also brought the CC100 Speedster concept to Frankfurt. Built in less than six months, the CC100 features carbon fibre bodywork and is powered by a naturally aspirated 6.0-litre V12 paired with a six-speed sequential manual gearbox. The company estimated a 0-60 mph time of four seconds and a top speed of 180 mph for the concept. The design, including its butterfly doors, was described by Aston Martin as a preview of possible future styling directions for the brand.
The CC100 concept was originally created to mark Aston Martin's centenary, and its appearance at Frankfurt gave showgoers a closer look at the company's vision for its future design language. The concept's carbon fibre construction and open-cockpit layout were intended to evoke Aston Martin's racing heritage while hinting at modern performance technology.
DB9 Centenary Edition and other models
Aston Martin also displayed the DB9 Centenary Edition, which features a hand-applied graduated paint finish. The process, involving special 'tinters' to achieve a darker inner colour, can add up to 18 hours to the paintwork and takes around 50 hours in total. The interior includes Deep Soft Black leather from the One-77 supercar, silver stitching and embroidered logos unique to the centenary model.
- Q by Aston Martin: Personalisation service launched in Frankfurt
- Vanquish Volante: Show car demonstrating Q options
- CC100 Speedster: Concept car celebrating Aston's centenary
- DB9 Centenary Edition: Special paint and interior details
Aston Martin's presence at Frankfurt focused on customisation and heritage, using the show to highlight its ability to offer bespoke vehicles and to showcase its future design ambitions. The combination of the Q service, the CC100 concept and the DB9 Centenary Edition underlined the company's intent to combine tradition with new levels of personalisation for its customers.
