2015 Lincoln Navigator Priced from $62,475 in the US
Lincoln has confirmed a starting price of $62,475 for the 2015 Navigator SUV in the US, undercutting the Cadillac Escalade and offering new standard features.
Lincoln has announced official pricing for the 2015 Navigator in the United States, with the base model starting at $62,475. This updated full-size luxury SUV is available to order now, with first deliveries expected in autumn 2014. The pricing positions the 2015 Navigator around $10,000 below the 2015 Cadillac Escalade, which is one of its main competitors in the luxury SUV segment.
2015 Lincoln Navigator US Pricing Announced
Trim Levels and Standard Features
The entry-level Navigator comes in the Select trim, featuring a standard wheelbase and two-wheel drive. Lincoln has equipped the 2015 Navigator with a comprehensive list of standard features. These include a Forward Sensing System, THX II Certified 5.1 Surround Sound audio, a voice-activated navigation system, towing package, LED backlit instrument cluster, Blind Spot Information System with cross-traffic alert, SYNC with MyLincoln Touch, push-button start, and more. These features aim to provide both convenience and safety for drivers and passengers.
- Forward Sensing System
- THX II Certified 5.1 Surround Sound audio
- Voice-activated navigation system
- Towing package
- LED backlit instrument cluster
- Blind Spot Information System with cross-traffic alert
- SYNC with MyLincoln Touch
- Push-button start
Reserve Trim and 4x4 Options
For buyers seeking additional luxury and technology, the Reserve trim is available starting from $69,975. The Reserve package brings several upgrades, such as Tuxedo Black or stainless power running boards, Ziricote wood appliqués, Lincoln Drive Control, a leather-trimmed instrument panel, console and doors, dynamic suspension damping, a unique headliner, and 22-inch aluminium wheels. The Reserve trim can be ordered with either two-wheel drive or four-wheel drive. Opting for the four-wheel drive Navigator with the Reserve package increases the price to $72,900. This version provides the same luxury and technology enhancements, with the added capability of 4x4 for improved traction and versatility.
| Trim | Drivetrain | Price (USD) | Key Features |
|---|---|---|---|
| Select | 2WD | $62,475 | Full suite of standard features |
| Reserve | 2WD | $69,975 | Luxury upgrades, unique wheels, upgraded interior |
| Reserve | 4WD | $72,900 | All Reserve features, four-wheel drive capability |
Market Positioning and Competitors
Lincoln’s pricing strategy for the 2015 Navigator places it well below the 2015 Cadillac Escalade, which starts at approximately $72,970 in the US. By offering a lower entry price and a strong standard equipment list, Lincoln is targeting buyers who want a large, well-equipped luxury SUV at a more accessible price point. The Navigator competes directly with the Escalade, as well as other full-size luxury SUVs such as the Mercedes-Benz GL-Class and the Infiniti QX80. These vehicles are known for their spacious interiors, advanced technology, and premium features, making the segment highly competitive.
The Navigator’s lower price and comprehensive standard features may appeal to customers who are looking for value without sacrificing luxury or capability. The addition of the Reserve trim and four-wheel drive options further broadens the Navigator’s appeal, allowing buyers to tailor the vehicle to their specific needs and preferences.
Ordering and Availability
The 2015 Lincoln Navigator is now available to order at dealerships across the United States. Deliveries are scheduled to begin in autumn 2014. Lincoln’s decision to undercut its main rival by a significant margin highlights the brand’s focus on offering strong value in the luxury SUV segment. The flexible trim options and comprehensive equipment list are designed to attract a wide range of buyers who are considering a new full-size luxury SUV.
Comparison with Segment Rivals
The Navigator’s pricing undercuts the Cadillac Escalade by about $10,000, which is a substantial difference in the luxury SUV market. For buyers comparing options, the Navigator offers a competitive set of features at a lower starting price. In addition to the Escalade, the Navigator faces competition from the Mercedes-Benz GL-Class and Infiniti QX80, both of which are established players in the segment. Each model offers its own blend of luxury, technology, and performance, making the choice largely dependent on individual preferences for brand, features, and pricing.
For those interested in how the Navigator’s pricing compares to other new luxury models in the US, coverage of the 2015 Mercedes-Benz GLA is also available for reference.
