2016 Ford Taurus revealed ahead of Shanghai debut
Ford has unveiled the 2016 Taurus, introducing the nameplate to China for the first time, with its public debut set for the 2015 Shanghai Auto Show.
Ford has pulled the covers off the 2016 Taurus, confirming the new saloon will make its first public appearance at the 2015 Shanghai Auto Show. This marks the debut of the Taurus nameplate in China, where Ford aims to position the model as its flagship offering for the market.
The new Taurus shares its design DNA with the latest Mondeo (known as Fusion in some markets), adopting Ford's hexagonal grille, sweptback LED headlights, LED taillights and 19-inch 10-spoke alloy wheels. The styling is aimed at appealing to Chinese executive buyers, with Ford describing the car as tailored for sophisticated consumers who use their vehicle for both business and personal needs.
China-focused design and features
Inside, the Taurus offers a panoramic sunroof and places particular emphasis on rear passenger comfort, a key priority in the Chinese executive segment. Ford has highlighted the inclusion of 25 storage spaces throughout the cabin and claims the model delivers ample legroom and a high standard of interior trim. The brand is pitching the car as a blend of luxury and practicality, with features aimed at both chauffeur-driven and owner-driven customers.
Power comes from a 2.7-litre EcoBoost V6, though Ford has not released specific power or performance figures at this stage. The engine selection reflects the growing demand for turbocharged petrol engines in the Chinese premium saloon market. Transmission details and additional powertrain options have yet to be confirmed.
Local production at Hangzhou
Assembly of the Taurus will take place at Changan Ford's Hangzhou plant, which was developed as part of a $760 million investment. The facility is designed for an annual capacity of up to 250,000 vehicles, supporting Ford's expansion in the region. The Taurus will be built alongside other models for the Chinese market, reinforcing the joint venture's focus on localisation and supply chain efficiency.
What it means for Ford's saloon range
With the Taurus positioned above the Mondeo in China, Ford is directly challenging established executive saloons from both local and international brands. The move is part of a broader strategy to capture a greater share of the premium saloon market, which continues to see strong demand in China. The introduction of the Taurus also highlights Ford's effort to tailor its global portfolio to local tastes, particularly in a market where rear-seat comfort and prestige are major selling points.
Further details, including pricing, trim levels and full technical specifications, are expected to be announced during the Shanghai show. The Taurus joins a busy calendar of new saloon launches in Asia, as global manufacturers compete for executive buyers. For more on recent saloon debuts, see our coverage of the 2016 Audi R8 at Genevaand the Skoda Rapid Spaceback at Frankfurt.
