Chery debuts Exeed TX plug-in hybrid SUV at 2017 Frankfurt Motor Show
Chery launched its new Exeed brand at the 2017 Frankfurt Motor Show, unveiling the Exeed TX plug-in hybrid SUV as its first model aimed at the European market.
Chery used the 2017 Frankfurt Motor Show to introduce its Exeed brand to Europe, unveiling the Exeed TX as a plug-in hybrid SUV designed to appeal to buyers seeking electrified powertrains. The move signals Chery’s intent to enter the European market with a dedicated line of new models under the Exeed name.
The Exeed TX is built on a new architecture developed with international suppliers and engineered specifically for electrification. Chery confirmed that the platform will support conventional hybrid, plug-in hybrid and full electric variants, with the plug-in hybrid (PHEV) version leading the launch. The company’s strategy is to offer a range of electrified vehicles across multiple segments in Europe within a few years.
Technical details of the Exeed TX PHEV
The Exeed TX PHEV pairs a 1.5-litre turbocharged petrol engine producing 147hp with an 85kW (114hp) electric motor. Power is sent through a seven-speed automatic gearbox to a smart all-wheel drive system. Chery claims the SUV can accelerate from 0 to 100km/h in less than six seconds, putting it among the quicker plug-in hybrid SUVs in its class at the time. Official NEDC figures give a combined fuel consumption of 1.8 litres per 100km, with an electric-only range of 70km at speeds up to 120km/h.
Chery’s European ambitions
Chery’s CEO, Anning Chen, outlined plans to launch a family of Exeed vehicles in Europe, targeting multiple segments and focusing on electrified powertrains. The TX is the first step in this strategy, with the company aiming to establish a foothold in a market where established manufacturers are also accelerating their electrification programmes. The decision to debut at Frankfurt puts Chery in direct competition with European and global brands showcasing their own plug-in and electric models at the same show.
While Chery did not announce a firm European launch date for the Exeed TX, the brand’s appearance at Frankfurt follows similar moves by other Chinese manufacturers looking to enter European markets. The company’s export ambitions are underpinned by its status as China’s leading auto exporter and its partnerships with global suppliers.
How the Exeed TX compares to rivals
The Exeed TX’s electric-only range stands out among plug-in hybrid SUVs revealed at the time, offering more zero-emission driving than many established rivals. Its sub-six-second 0-100km/h claim also puts it on par with several European competitors. The TX’s modular platform, designed for multiple electrified powertrains, signals Chery’s intention to adapt quickly to evolving European emissions standards and consumer expectations.
